Director of Analytics & Paid Media Strategy

Epsilon; Boston (MA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible time off

Comprehensive health coverage

401(k)

Tuition assistance

Commuter benefits

Job summary

Epsilon seeks a Director of Analytic Consulting to lead analytics engagements in its Analytics Consulting practice. You will shape measurement approaches for paid media, influence client decisions, and guide onshore and offshore teams to deliver high-impact analytic solutions.

The ideal candidate combines data-driven leadership with deep expertise in marketing analytics, audience measurement, and campaign performance across channels.

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Computer Science, Data Science, or related field.
• 8+ years of hands-on analytics, data science, marketing analytics, or digital media analytics experience.
• Deep experience in paid media analytics, audience measurement, and marketing effectiveness.
• Proficiency with SQL, Python, or similar data manipulation tools.
• Excellent verbal and written communication; ability to simplify complexity for business audiences.
• Ability to lead cross-functional teams including onshore and offshore resources.
• Experience in audience analytics, segmentation, attribution, and incrementality.

Responsibilities

• Serve as a client-facing analytics lead for paid media measurement, audience analytics, and marketing effectiveness engagements.
• Define paid media measurement strategies across brand, performance, and customer-level campaigns.
• Partner with marketing, media, analytics, and agency teams for optimization recommendations.
• Translate methodologies into clear, client-friendly insights and guidance.
• Coordinate onshore and offshore analytics resources in end-to-end analytics delivery.
• Ensure data readiness, QA, and adherence to methodology standards.

Skills

SQL

Python

Data Visualization

Project Management

Leadership

Paid Media Analytics

Audience measurement

Communication

Education

Bachelor’s degree in quantitative field

Master’s degree in Statistics/Economics/Data Science (nice to have)

Tools

Databricks

Google Analytics

Adobe Analytics

Job description

Epsilon seeks a Director of Analytic Consulting to lead analytics engagements in its Analytics Consulting practice. You will shape measurement approaches for paid media, influence client decisions, and guide onshore and offshore teams to deliver high-impact analytic solutions.

The ideal candidate combines data-driven leadership with deep expertise in marketing analytics, audience measurement, and campaign performance across channels.