Director of Paid Media Analytics & Strategy

Publicis Groupe; Westminster, Northern (CO, KY); Hybrid; USD 128,000 - 269,000; Full time

Benefits offered by this job

Flexible time off

Paid holidays

Parental leave

Childcare assistance

Adoption assistance

Health coverage

401(k)

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Donation matching

Job summary

Epsilon is seeking a Director of Analytic Consulting to lead analytics engagements across paid media measurement, audience analytics, and marketing effectiveness. You will translate complex methodologies into clear client guidance and coordinate onshore and offshore analytics teams to deliver high-quality insights.

The role requires deep experience in digital media analytics, strong communication skills, and the ability to drive innovative analytics solutions within a collaborative,

Qualifications

• Bachelor’s degree in Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Computer Science, Data Science, or related field
• 8+ years in analytics, data science, marketing analytics, or digital media analytics
• Experience analyzing paid media performance across channels
• Deep understanding of customer-level marketing analytics, audience creation, segmentation, attribution, and optimization
• Experience with first-party data, CDPs, cleanroom environments, and media exposure data
• Proficiency with SQL, Python, or similar tools
• Strong planning and project management skills
• Excellent written and spoken communication skills

Responsibilities

• Lead client-facing analytics engagements for paid media measurement and marketing effectiveness
• Define paid media measurement strategies and KPI frameworks
• Interpret results and recommend optimizations across audience, placement, channel, creative, and budget
• Translate methodologies into clear, client-friendly insights
• Deliver advanced analytics and AI-driven solutions across paid and owned media
• Access and analyze data in proprietary tools and data platforms
• Ensure data readiness and reporting feasibility
• Develop actionable insights and executive-ready narratives
• Coordinate onshore and offshore analytics resources
• Oversee QA and adherence to methodology standards
• Develop repeatable measurement procedures and playbooks
• Identify opportunities for automation and new offerings

Skills

SQL

Python

Data manipulation

Statistical methods

Experiment design

Communication skills

Leadership

Education

Bachelor’s degree in a quantitative field

Master’s degree (preferred)

Tools

SQL

Python

Job description

Epsilon is seeking a Director of Analytic Consulting to lead analytics engagements across paid media measurement, audience analytics, and marketing effectiveness. You will translate complex methodologies into clear client guidance and coordinate onshore and offshore analytics teams to deliver high-quality insights.

The role requires deep experience in digital media analytics, strong communication skills, and the ability to drive innovative analytics solutions within a collaborative,