Director, Analytic Consulting

Epsilon; Chicago (IL); In loco; USD 170.000 - 230.000; Tempo pieno

Descrizione del lavoro

Epsilon seeks a Director of Analytics to lead the Analytics Consulting practice for Financial Services, driving strategic insights and scalable analytic solutions. You will mentor teams, define measurement approaches for paid and owned channels, and deliver measurable business impact for clients.

Collaborate across Data Science, AI, Strategy, Client Services, Product, and Delivery to translate complex challenges into actionable analytics and drive adoption of Epsilon’s systems and datasets.

Competenze

• Bachelor’s degree in a quantitative discipline and 8+ years of related experience.
• Deep understanding of customer-level marketing analytics and measurement.
• Experience with large datasets including impressions, site activity, and sales data.
• Proven ability to translate analytics into client-ready insights.

Mansioni

• Serve as a client-facing lead for Analytic Services across Financial Service relationships of varying size and complexity.
• Define paid media measurement strategies for brand, performance, and customer-level campaigns, aligning KPI frameworks and reporting.
• Translate methodologies including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement into client-friendly insights.
• Partner cross-functionally to deliver analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across paid and owned media channels.
• Collaborate with junior resources to manage the delivery of audience measurement and insights.
• Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, executing, validating, and delivering end-to-end analytics solutions.
• Define measurement strategies for marketing campaigns, creating alignment on KPI frameworks across stakeholders.
• Partner with client’s marketing and analytic teams, interpret results and guide optimization decisions across audience, offer, creative, etc.
• Develop and communicate actionable insights, optimization recommendations, executive-ready narratives, and quantified business impact to clients and senior stakeholders.
• Access and analyze data in Epsilon’s proprietary tools, PeopleCloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, and customer behavior.
• Develop an understanding of Epsilon’s current analytic capabilities, marketing platforms, and proprietary datasets.
• Communicate and manage project execution with clients and analytic leaders.
• Collaborate with Analytics, Consulting, Client Services, Product, Technology, Data Science, AI, and Delivery teams to deliver integrated solutions.
• Coach, mentor, and develop analytics team members toward a high-performance culture.

Conoscenze

Marketing analytics

Audience creation

Segmentation

Campaign measurement

Attribution

Incrementality

Closed-loop measurement

Predictive modeling

Data analytics

Experiment design

Causal inference

Optimization

Statistical methods

Formazione

Bachelor's degree in a quantitative discipline

Strumenti

CDPs

Cleanroom environments

Descrizione del lavoro

Company Description

Epsilon is seeking a Director of Analytics to join our Analytics Consulting (AC) practice, part of the Analytic Services team, focused on our Financial Services clients. The Director provides a clear, strategic, forward-looking vision based on data and analytics that enables effective decision making and delivers measurable business impacts. In this role, you will collaborate closely with Data Science, AI, Strategy, Client Services, Product, and Delivery teams to translate complex marketing and media challenges into scalable analytic solutions. You will support consultative client engagements, define measurement approaches for paid and owned channels, and help clients adopt Epsilon’s analytic capabilities, proprietary datasets, cleanroom environments, and media measurement solutions. The ideal candidate is a highly collaborative, data-driven, team player that can develop and execute complex analytic solutions to support insights, activation, and measurement for our clients. The Director candidate has excellent communication skills, and can coordinate a talented team of analytic associates in the execution and delivery of our products and services.

Responsibilities

• Serve as a client-facing lead for Analytic Services across Financial Service relationships of varying size and complexity
• Define paid media measurement strategies for brand, performance, and customer-level campaigns, creating alignment on KPI frameworks, success metrics, and reporting expectations across client and internal stakeholders
• Translate complex methodologies, including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement, into clear, client-friendly insights and guidance
• Partner cross-functionally to deliver advanced analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across paid and owned media channels
• Collaborate with junior resources to manage the delivery of audience measurement and insights
• Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, executing, validating, and delivering end-to-end analytics solutions
• Define measurement strategies for marketing campaigns, creating alignment on KPI frameworks across all interested stakeholders
• Partner with client’s marketing and analytic teams, understand their workstreams, and help interpret results and make optimization decisions across audience, offer, creative, etc.
• Develop and communicate actionable insights, optimization recommendations, executive-ready narratives, and quantifiable business impact to clients and senior stakeholders
• Access and analyze data in Epsilon’s proprietary tools, PeopleCloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, online and offline sales impact, and customer behavior
• Develop an understanding of Epsilon’s current analytic capabilities, marketing platforms, and proprietary datasets
• Communicate and manage project execution (timeliness, quality, communication, creative solutioning, etc.) with your client and analytic leaders
• Collaborate effectively with internal teams including Analytics, Consulting, Client Services, Product, Technology, Data Science, AI, and Delivery to deliver integrated solutions
• Coach, mentor, and develop analytics team members while fostering a collaborative, high-performance culture focused on client value, innovation, and continuous improvement

Qualifications

• Bachelor’s degree in a quantitative discipline (Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Physics, Computer Science or related disciplines)
• 8+ years of experience in data science, analytics, or machine learning, with strong preference for marketing analytics experience
• Deep understanding of customer-level marketing analytics, audience creation, segmentation, campaign performance measurement, testing, attribution, incrementality, closed-loop measurement, and optimization
• Ability to design and execute analyses using large record-level datasets, including advertising impressions, site visitation, audience attributes, campaign activity, online sales, offline sales, and customer behavior data
• Experience measuring audience performance using first-party data, Epsilon-owned data assets, CDPs, cleanroom environments, media exposure data, and other combined data sources
• Working knowledge of statistical methods, experimental design, hypothesis testing, causal inference, predictive modeling, segmentation, and marketing measurement methodologies
• Demonstrated experience analyzing paid media performance across channels such as programmatic, search