Director of Analytics Consulting - Financial Services

Epsilon; Chicago (IL); On-site; USD 170,000 - 230,000; Full time

Job summary

Epsilon seeks a Director of Analytics to lead the Analytics Consulting practice for Financial Services, driving strategic insights and scalable analytic solutions. You will mentor teams, define measurement approaches for paid and owned channels, and deliver measurable business impact for clients.

Collaborate across Data Science, AI, Strategy, Client Services, Product, and Delivery to translate complex challenges into actionable analytics and drive adoption of Epsilon’s systems and datasets.

Qualifications

• Bachelor’s degree in a quantitative discipline and 8+ years of related experience.
• Deep understanding of customer-level marketing analytics and measurement.
• Experience with large datasets including impressions, site activity, and sales data.
• Proven ability to translate analytics into client-ready insights.

Responsibilities

• Serve as a client-facing lead for Analytic Services across Financial Service relationships of varying size and complexity.
• Define paid media measurement strategies for brand, performance, and customer-level campaigns, aligning KPI frameworks and reporting.
• Translate methodologies including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement into client-friendly insights.
• Partner cross-functionally to deliver analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across paid and owned media channels.
• Collaborate with junior resources to manage the delivery of audience measurement and insights.
• Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, executing, validating, and delivering end-to-end analytics solutions.
• Define measurement strategies for marketing campaigns, creating alignment on KPI frameworks across stakeholders.
• Partner with client’s marketing and analytic teams, interpret results and guide optimization decisions across audience, offer, creative, etc.
• Develop and communicate actionable insights, optimization recommendations, executive-ready narratives, and quantified business impact to clients and senior stakeholders.
• Access and analyze data in Epsilon’s proprietary tools, PeopleCloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, and customer behavior.
• Develop an understanding of Epsilon’s current analytic capabilities, marketing platforms, and proprietary datasets.
• Communicate and manage project execution with clients and analytic leaders.
• Collaborate with Analytics, Consulting, Client Services, Product, Technology, Data Science, AI, and Delivery teams to deliver integrated solutions.
• Coach, mentor, and develop analytics team members toward a high-performance culture.

Skills

Marketing analytics

Audience creation

Segmentation

Campaign measurement

Attribution

Incrementality

Closed-loop measurement

Predictive modeling

Data analytics

Experiment design

Causal inference

Optimization

Statistical methods

Education

Bachelor's degree in a quantitative discipline

Tools

CDPs

Cleanroom environments

Job description

Epsilon seeks a Director of Analytics to lead the Analytics Consulting practice for Financial Services, driving strategic insights and scalable analytic solutions. You will mentor teams, define measurement approaches for paid and owned channels, and deliver measurable business impact for clients.

Collaborate across Data Science, AI, Strategy, Client Services, Product, and Delivery to translate complex challenges into actionable analytics and drive adoption of Epsilon’s systems and datasets.