Director of Operations

Spinning Babies®; United States; On-site; USD 95,000 - 115,000; Full time

Job summary

Spinning Babies® in the United States is seeking an experienced Director of Operations to build the systems, processes, and team accountability that will support sustainable growth for a founder-led education business.

You will directly manage operations, professional education programs, online learning, and business systems, with hands-on involvement in projects using Asana and Salesforce. Leadership collaboration with the COFO and Founder will translate priorities into actionable plans.

Qualifications

• Minimum 5 years of progressively responsible experience in operations leadership.
• Experience in founder-led or entrepreneurial environments.
• Ability to translate strategy into actionable plans with hands-on execution.

Responsibilities

• Lead day-to-day ops, set priorities, and ensure accountability.
• Manage complex projects from planning through implementation with budgets and timelines.
• Use Asana as the primary project management platform.
• Oversee student/workshop programs, registrations, and certifications.
• Partner with leadership to translate plans into operational priorities.
• Develop reporting dashboards for performance visibility.

Skills

Asana proficiency

Salesforce experience

Tools

Asana

Salesforce

Shopify

Job description

Salary:

$95,000-115,000 annually, based on experience

Reports to:

Chief Operations & Financial Officer (COFO)

Member of the Spinning Babies® Leadership Team

About Spinning Babies®

Spinning Babies® is an internationally recognized maternal health education company dedicated to improving birth experiences through education, professional training, and practical resources for healthcare providers, birth professionals, and expectant families. We offer in-person/online workshops, professional development, certifications, online courses, and products to a growing international community.

About the Role

We are seeking an experienced, hands-on Director of Operations who understands how to manage and grow a small, founder-led business while building the systems, processes, and team accountability needed for sustainable growth. The ideal candidate combines strong business and financial judgment with practical experience managing professional education programs, digital business systems, remote teams, and complex operational projects.

Strong, demonstrated experience with both Asana and Salesforce is essential. These are established business systems at Spinning Babies®, and the successful candidate must be prepared to use them immediately to manage projects, improve workflows, oversee operational priorities, and support business growth.

This is not a position focused solely on strategy or delegating responsibilities. We need someone who enjoys being directly involved in the business—developing processes, managing projects, solving problems, improving systems, and ensuring initiatives are successfully implemented.

As a member of the Leadership Team, the Director will work closely with the COFO and Founder to translate business priorities into operational plans, improve efficiency, and support the company's financial/growth objectives. We are particularly interested in candidates with experience in founder-led orgs, professional education/certification programs, online learning, and business systems implementation.

Key Responsibilities

Business Operations (Ops) & Strategic Execution

• Lead day-to-day business ops, establish priorities, and ensure accountability
• Partner with executive leadership to translate annual business plans/growth objectives into actionable operational priorities.
• Personally manage complex projects from planning through implementation, including timelines, budgets, resources, and deliverables.
• Use Asana as the primary project management platform , creating and managing projects, tasks, dependencies, deadlines, dashboards, and cross-functional accountability.
• Build and improve operational systems, workflows, policies, and SOPs.
• Identify operational challenges, implement practical solutions, and improve efficiency.
• Develop reporting and dashboards that provide leadership with clear visibility into performance, priorities, and potential risks.

Professional Education, Certification & Program Operations

• Oversee the operations of professional workshops, continuing education, advanced training programs, certifications, and online courses.
• Manage operational processes of the participant and student experience, including registration, onboarding, course delivery, program completion, certification requirements, and renewals where applicable.
• Coordinate annual training schedules, instructor resources, program launches, and Ops readiness.
• Work across Curriculum, Marketing, Sales, Systems, and Finance to support successful program development and delivery.
• Identify opportunities to improve program efficiency, customer experience, profitability, and scalability.
• Support operational planning for educational products, online learning, and Shopify eCommerce initiatives.

Team Leadership & Approved Trainer Relations

• Directly manage the Ops team, including Systems, Online Learning, Professional Development & Continuing Education, and Workshop Support.
• Establish clear expectations, priorities, responsibilities, and performance accountability.
• Coach and develop team members while balancing effective delegation with personal ownership of management-level responsibilities.
• Serve as primary operational liaison for Spinning Babies®' international network of Approved Trainers.
• Oversee Trainer agreements, operational policies, onboarding, renewals, communications, and complex concerns.
• Coordinate relationships with independent contractors, guest educators, vendors, and service providers.
• Build consistent processes that strengthen professional relationships and reduce unnecessary administrative work.

Salesforce, Business Systems & Technology

• Provide operational leadership for Salesforce CRM, the Learning Management System, Shopify, etc.
• Use Salesforce to support customer relationship management, operational workflows, reporting, and business process improvement.
• Work with the Systems Manager and external technology partners to establish business requirements, oversee implementation priorities, and improve Salesforce adoption.
• Understand Salesforce data structures, contact/account management, reporting, workflows, and their relationship to sales/marketing activities.
• Oversee CRM integrations, automations, and improvements that strengthen efficiency/data accuracy.
• Evaluate existing processes and identify opportunities to streamline workflows, reduce manual work, and improve cross-departmental coordination.
• Support successful technology transitions, documentation, staff training, and system adoption.

The Systems Manager retains responsibility for routine technical administration and troubleshooting.

The Director is responsible for operational priorities, business requirements, budgets, implementation accountability, and results.

• Develop and manage the annual Ops budget in collaboration with the COFO.
• Monitor dept. expenses, project costs, contractor expenditures, and vendor spending.
• Review financial performance against budgets and forecasts, identifying opportunities for improvement.
• Evaluate operational costs/profitability across workshops, professional programs, online learning, and related initiatives.
• Manage vendor relationships, agreements, renewals, and service performance.
• Identify opportunities to reduce expenses, improve resource allocation, and strengthen operational efficiency.

Customer Experience & Continuous Improvement

• Oversee customer service performance through the Systems Manager.
• Identify recurring customer and operational challenges and implement sustainable solutions.
• Improve the customer and learner experience
• Establish meaningful operational performance indicators and reporting.
• Develop processes that support consistent service, clear accountability, and sustainable business growth.

Required Qualifications

• Minimum 5 years of progressively responsible experience in business operations, or a comparable leadership role.
• Demonstrated experience working in a small, growing, founder-led, or entrepreneurial business environment.
• Proven ability to combine strategic planning with hands‑on project execution and day‑to‑day operational management.
• Experience directly managing employees, remote teams, contractors, and external service providers.
• Advanced, hands‑on proficiency in Asana , including building and managing projects, workflows, task assignments, dependencies, timelines, and reporting dashboards.
• Demonstrated Salesforce CRM experience , including contact and account management, reporting, workflows, and operational business processes.
• Ability to independently use Asana and Salesforce to support operational responsibilities with minimal initial training. Experience improving Asana workflows, templates, dashboards, and team adoption.
• Experience improving business systems, implementing operational processes, developing SOPs/scalable workflows.
• Experience managing budgets, monitoring expenses, and making financially informed decisions.
• Strong organizational, analytical, communication, and problem‑solving skills.
• Ability to manage multiple priorities independently, exercise sound judgment, and take ownership of results.
• Must reside in the United States.

Preferred Qualifications

• Experience in professional education, certification programs, continuing education, healthcare education, or related industries.
• Experience overseeing online learning programs, Learning Management Systems, student enrollment, certification requirements, and program renewals.
• Experience with Salesforce implementations, integrations, automations, or CRM migrations.
• Familiarity with Shopify, online learning platforms, and eCommerce operations.
• Experience managing professional educators, affiliates, or independent contractor networks.
• Experience coordinating new program launches, calendars, and cross‑functional initiatives.
• Experience evaluating program profitability, forecasting operational needs, and identifying cost‑saving opportunities.

The Right Candidate

You are a business-minded ops leader who enjoys building the structure and doing the work necessary to keep an organization running effectively. You understand the challenges of a growing, founder‑led business, where priorities evolve, resources must be managed carefully, and leaders need to be strategic and practical.

You are comfortable managing a budget, leading a remote team, building/managing projects in Asana, using Salesforce to oversee business processes , resolving a contractor issue, and coordinating a program launch. You know how to create systems that make a business more efficient without making them overly complicated. Most importantly, you take ownership, anticipate challenges, communicate clearly, solve problems, and follow through.

Spinning Babies® is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, marital status, military status, or any other status protected by applicable law.