Director of Omnichannel Experience Strategy

GSW, powered by Syneos Health; Santa Monica (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid time off

Job summary

GSW, powered by Syneos Health, seeks a Director of OCX Strategy to design connected customer experiences that translate strategy into real-world engagement systems. This role sits at the intersection of strategy, creative, media, analytics, and MarTech, ensuring experiences are executable, measurable, and optimized over time.

The Director acts as the day-to-day OCX lead across brands, aligning journeys, ecosystems, personalization, and activation with a unified experience vision.

Qualifications

• 5-8 years of experience in CX, omnichannel, CRM, engagement, or digital strategy.
• Experience with journey mapping, ecosystem development, and customer engagement planning.
• Strong strategic thinking and presentation skills.
• Ability to facilitate workshops and collaborate across disciplines.
• Experience translating insights into actionable strategic recommendations.

Responsibilities

• Design customer experiences across channels and moments.
• Translate platforms into actionable engagement frameworks.
• Define personalization opportunities and next-best-action recommendations.
• Lead activation & optimization with cross-functional teams.

Skills

CX strategy

Omnichannel

Engagement planning

Presentation skills

Workshop facilitation

Job description

GSW, powered by Syneos Health, seeks a Director of OCX Strategy to design connected customer experiences that translate strategy into real-world engagement systems. This role sits at the intersection of strategy, creative, media, analytics, and MarTech, ensuring experiences are executable, measurable, and optimized over time.

The Director acts as the day-to-day OCX lead across brands, aligning journeys, ecosystems, personalization, and activation with a unified experience vision.