Director of Integrated Brand Strategy

GSW, powered by Syneos Health; United States; Sur place; USD 120 000 - 150 000; Plein temps

Résumé du poste

GSW, powered by Syneos Health, is seeking a Director of Integrated Strategy to lead audience-led brand strategy and strategic integration across brands and workstreams in the United States. You will own defined workstreams, translate data into insights, and deliver strategic narratives while collaborating with Medical, OCX, Content, and Analytics teams under the VP’s guidance.

The role emphasizes hands-on strategy with a mix of brand planning, launch, lifecycle, and stakeholder facilitation

Responsabilités

• Brand Strategy Delivery: Develop assigned components of brand strategy, including audience insight, positioning inputs, value proposition, brand character, narrative frameworks, messaging and creative strategy.
• Translate research, proprietary data, cultural context, category dynamics, and customer understanding into hypothesis-based insights and clear strategic implications.
• Lead the development of creative briefs, strategic narratives, workshop agendas, and working-session materials, with VP guidance at key decision points.
• Partner with core cross-functional team members throughout creative platform and experience-driven tactical solution development to clarify the strategy, provide input, and help ensure the work remains connected to the brand direction.
• Independently manage defined brand-planning, launch, lifecycle, research, or strategic workstreams while keeping the VP informed of decisions, risks, and areas requiring escalation.
• Present assigned work to clients and internal teams with a clear rationale and actionable recommendation.
• Day-to-Day Strategic Integration: Coordinate day-to-day strategic inputs across Brand, Medical, OCX, Content, Analytics, and other relevant partners following the VP’s direction.
• Help clarify roles, sequencing, dependencies, and next steps, so specialist contributions are timely, connected, and reflected in the work.
• Synthesize multidisciplinary inputs into clear deliverables and identify gaps, overlaps, or inconsistencies for resolution with the VP and discipline leads.
• Support the facilitation of working sessions and workshops that bring the right partners together around a shared strategic objectives.
• Maintain continuity across assigned workstreams, documenting decisions and helping protect strategic intent as work moves into creative development and execution.
• Escalate material trade-offs, unresolved strategic tension, scope of work concerns, or senior-client decisions to the VP rather than acting as the sole strategic authority.
• Client, New Business & Team Support: Serve as a day-to-day strategic contact for assigned clients and internal teams, with the VP providing senior strategic leader and counsel.
• Support client presentations and strategic discussions; lead defined sections or workstreams and prepare the VP for major decision moments.

Description du poste

GSW, powered by Syneos Health, is seeking a Director of Integrated Strategy to lead audience-led brand strategy and strategic integration across brands and workstreams in the United States. You will own defined workstreams, translate data into insights, and deliver strategic narratives while collaborating with Medical, OCX, Content, and Analytics teams under the VP’s guidance.

The role emphasizes hands-on strategy with a mix of brand planning, launch, lifecycle, and stakeholder facilitation