Director, Brand Strategy & Cross-Functional Orchestration

Syneos Health/ inVentiv Health Commercial LLC; United States; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits

Company 401k match

Flexible PTO

Paid sick time

Job summary

GSW, a Syneos Health company, seeks a Director of Integrated Strategy to act as a day-to-day strategist for assigned workstreams, delivering audience-led brand strategy and strategic narratives under the guidance of a VP.

The role allocates 75% to Brand Strategy and 25% to strategic orchestration, with independent ownership of defined workstreams and cross-functional collaboration to integrate Medical, OCX, and subject-matter experts into a coherent recommendation.

Responsibilities

• Deliver brand strategy components: audience insight, positioning inputs, value proposition, brand character, narratives, and messaging.
• Translate research and customer insights into actionable strategy and creative briefs.
• Lead workshops and working-session materials with VP guidance at key decisions.
• Coordinate with cross-functional teams to align strategy with brand direction.
• Manage defined workstreams and escalate risks to the VP when needed.
• Present work to clients and internal teams with a clear rationale and recommendations.
• Synthesize inputs across Brand, Medical, OCX, Content, Analytics, and partners.
• Support client presentations and strategic discussions; lead defined sections.

Skills

Brand strategy

Cross-functional collaboration

Strategic thinking

Workshop facilitation

Job description

GSW, a Syneos Health company, seeks a Director of Integrated Strategy to act as a day-to-day strategist for assigned workstreams, delivering audience-led brand strategy and strategic narratives under the guidance of a VP.

The role allocates 75% to Brand Strategy and 25% to strategic orchestration, with independent ownership of defined workstreams and cross-functional collaboration to integrate Medical, OCX, and subject-matter experts into a coherent recommendation.