Director of Member Retention & Growth

American City Business Journals, Inc.; Charlotte (NC); In loco; USD 140.000 - 190.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health, dental and vision plans

401K with employer match

Paid parental leave

Flexible spending accounts

Employee assistance program

Commuter benefits

Lifestyle programs

Medical infertility services

Corporate discount programs

Employee recognition

Descrizione del lavoro

American City Business Journals, Inc. is seeking a Director of Retention in Charlotte to architect a proactive retention discipline and grow membership revenue.

You will blend customer insight, lifecycle marketing, experimentation, and retention technology to improve renewals, save performance, win-back, and customer lifetime value. You will lead a cross-functional effort across product, marketing, data, and service teams, building differentiated journeys and scalable retention programs with

Competenze

• 8+ years in retention, lifecycle, subscription, CRM, or membership strategy.
• Proven ability to diagnose churn and turn insight into measurable interventions.
• Strong analytical skills: cohort analysis, A/B testing, incremental impact, and business cases.

Mansioni

• Build a retention roadmap tied to membership revenue goals.
• Identify churn drivers by cohort, tenure, product use, market, price, acquisition source, and engagement.
• Prioritize interventions by customer impact, revenue value, effort, and speed to learning.
• Identify risk signals early and intervene before members decide to cancel.
• Build differentiated journeys for new, engaged, inactive, high-value, high-risk, expiring, canceled, and former members.
• Partner with Data and Technology on churn models, trigger logic, and measurement.
• Turn cancellation reasons and feedback into product, content, service, and marketing changes.
• Design and optimize onboarding, engagement, pre-renewal, renewal, save, payment recovery, win-back, and upgrade journeys.
• Coordinate timing and messaging across email, onsite, app, and customer service.
• Maintain a transparent test backlog. Define the hypothesis, audience, control, success metric, economics, and decision rule for every test.
• Scale proven wins, revise inconclusive work, stop ineffective programs, and publish lessons.
• Own Chargebee retention tools, cancellation flows, onsite save offers, renewal experiences, and payment recovery.
• Improve data quality, event tracking, and trigger reliability. Evaluate emerging tools.
• Report on renewal, churn, retained revenue, and retention ROI. Distinguish correlation from causation. Surface negative trends and failed tests early.
• Work with Growth & Membership Strategy, Development, Onsite Marketing, CRM, Audience Operations, Customer Service, Data and local markets.
• Translate retention insights into improvements in product, content, service, billing, and member benefits.

Conoscenze

Retention strategy

Analytics

A/B testing

Churn diagnosis

Chargebee

HubSpot

Salesforce

Cross-functional leadership

Communication

Formazione

Experience in subscription/membership strategy

Strumenti

Chargebee

HubSpot

Salesforce

Descrizione del lavoro

American City Business Journals, Inc. is seeking a Director of Retention in Charlotte to architect a proactive retention discipline and grow membership revenue.

You will blend customer insight, lifecycle marketing, experimentation, and retention technology to improve renewals, save performance, win-back, and customer lifetime value. You will lead a cross-functional effort across product, marketing, data, and service teams, building differentiated journeys and scalable retention programs with