Director of Member Experience & Lifecycle Marketing

Content Creators; Spring (TX); Hybrid; USD 140,000 - 180,000; Full time

Job summary

FoundersCard is seeking a Director, Member Experience & Lifecycle Marketing to own our members' journey from join through renewal. This hands-on role focuses on retention and lifecycle campaigns, with a demand for personalizing interventions and building cross-functional fixes that drive renewals.

The position is based in our Spring/Houston office and requires 4 days per week in the Spring, Texas office. You will own lifecycle email workflows, measure NPS/CSAT, partner with Member Support and

Qualifications

• 7+ years in retention, member/customer experience, or lifecycle marketing in membership/subscription businesses
• Hands-on email marketing expertise—building, deploying, and analyzing automated campaigns
• Experience with churn-risk or member health scoring is a plus
• Comfort working cross-functionally with Support, Partnerships, and Product
• Proven ability to personalize interventions based on behavior and data
• Familiarity with AI tools to speed analysis and campaign production
• Strong obsession with improving member experience and acting on feedback

Responsibilities

• Own lifecycle and email marketing programs from onboarding to renewals
• Build and operate a churn early-warning system using behavioral signals
• Personalize retention interventions based on member data
• Manage voice-of-member feedback loops and drive changes to product/benefits
• Collaborate with Member Support and Partnerships to surface risk signals
• Track performance of benefits and identify drivers of renewal vs. complaints
• Design, configure, and analyze lifecycle workflows—renewals, saves, re-engagement
• Leverage AI tools to speed up analysis and production of campaigns

Skills

Retention marketing

Lifecycle email campaigns

Cross-functional collaboration

Data-driven decision making

NPS/CSAT analysis

AI tools for marketing

Member feedback analysis

Tools

HubSpot

AI tools for marketing

Job description

FoundersCard is seeking a Director, Member Experience & Lifecycle Marketing to own our members' journey from join through renewal. This hands-on role focuses on retention and lifecycle campaigns, with a demand for personalizing interventions and building cross-functional fixes that drive renewals.

The position is based in our Spring/Houston office and requires 4 days per week in the Spring, Texas office. You will own lifecycle email workflows, measure NPS/CSAT, partner with Member Support and