Director, Member Experience & Lifecycle Marketing Director FoundersCard · USD 125k-155k/yr Spring, TX, US Workplace On-site 8 hours ago

Content Creators; Spring (TX); Hybrid; USD 140,000 - 180,000; Full time

Job summary

FoundersCard is seeking a Director, Member Experience & Lifecycle Marketing to own our members' journey from join through renewal. This hands-on role focuses on retention and lifecycle campaigns, with a demand for personalizing interventions and building cross-functional fixes that drive renewals.

The position is based in our Spring/Houston office and requires 4 days per week in the Spring, Texas office. You will own lifecycle email workflows, measure NPS/CSAT, partner with Member Support and

Qualifications

• 7+ years in retention, member/customer experience, or lifecycle marketing in membership/subscription businesses
• Hands-on email marketing expertise—building, deploying, and analyzing automated campaigns
• Experience with churn-risk or member health scoring is a plus
• Comfort working cross-functionally with Support, Partnerships, and Product
• Proven ability to personalize interventions based on behavior and data
• Familiarity with AI tools to speed analysis and campaign production
• Strong obsession with improving member experience and acting on feedback

Responsibilities

• Own lifecycle and email marketing programs from onboarding to renewals
• Build and operate a churn early-warning system using behavioral signals
• Personalize retention interventions based on member data
• Manage voice-of-member feedback loops and drive changes to product/benefits
• Collaborate with Member Support and Partnerships to surface risk signals
• Track performance of benefits and identify drivers of renewal vs. complaints
• Design, configure, and analyze lifecycle workflows—renewals, saves, re-engagement
• Leverage AI tools to speed up analysis and production of campaigns

Skills

Retention marketing

Lifecycle email campaigns

Cross-functional collaboration

Data-driven decision making

NPS/CSAT analysis

AI tools for marketing

Member feedback analysis

Tools

HubSpot

AI tools for marketing

Job description

FoundersCard is hiring a Director, Member Experience & Lifecycle Marketing to own our members' experience from the moment they join through every renewal. This is a hands-on retention and lifecycle marketing role for someone who is obsessed with member feedback, catches churn risk before it happens, and builds the campaigns and cross-functional fixes that turn insight into renewals. This role is based in our Spring/Houston office.

This is an in-office role requiring 4-days a week at the Spring, Texas office*

What You'll Own

• Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.

• Build and operate a retention early-warning system, using behavioral signals like login frequency, benefit redemption, and support sentiment to flag at-risk members before they consider canceling.

• Personalize retention interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach.

• Own the voice-of-member feedback loop—NPS/CSAT, and themes from support conversations—and act as the internal advocate pushing that feedback into product, benefits, and partnership decisions.

• Partner closely with Member Support, the team talking to members daily and surfacing risk and friction signals first.

• Track benefit-level performance and friction, identifying which benefits drive renewal versus which generate disproportionate complaints, and work with Partnerships to fix, improve, or retire underperforming ones.

• Personally build, configure, and analyze lifecycle email marketing workflows—renewal sequences, at-risk saves, and re-engagement campaigns—from strategy through execution.

• Use AI tools to work more efficiently, from speeding up analysis to accelerating campaign and creative production.

What Success Looks Like

• A churn-risk model that flags at-risk members early enough to act, with a growing save rate on outreach.

• Rising NPS/CSAT scores and a consistent flow of member feedback that gets acted on.

• Clear visibility into which benefits drive renewal versus friction, and a track record of fixing or retiring the ones that don't.

• Faster time-to-first-value in onboarding, so new members see the value of membership sooner.

• A tight, trusted partnership with Member Support that catches risk earlier.

What You Bring

• 7+ years in retention, member/customer experience, or lifecycle marketing, ideally at a membership, subscription, or loyalty-driven business

• Hands‑on email marketing expertise is required — proven experience personally building, deploying, and analyzing automated email/lifecycle workflows, not just directing an agency or team

• HubSpot experience is a strong plus

• Comfort working cross-functionally with Support, Partnerships, and Product

• Experience building or operating a churn‑risk or member health‑scoring framework

• Proven track record preventing or positively impacting churn by implementing data-driven retention processes and strategies — personalizing interventions based on past member behavior, location, and other available data rather than one-size-fits‑all outreach

• Fluency with AI tools to work efficiently — using them to speed up analysis, draft and test campaigns faster, and generate or refine design/creative assets

• A genuine obsession with the member's experience — someone who treats every piece of feedback as actionable data, not noise