Director, Lifecycle Marketing & Personalization

Kindred Concepts, Inc.; United States; On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Equity

Health benefits

Flexible time off

Remote-first

Travel stipend

Team offsites

Job summary

Kindred is hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. You will build a global omni-channel lifecycle engine that activates hosting and traveling members while aligning with product experiences and storytelling of a lifestyle brand.

This player-coach role is hands-on at first and will scale via a team you hire. You’ll partner with Product, Data, Engineering, and Marketing to create personalized journeys, drive engagement, and deliver

Qualifications

• 12+ years in lifecycle marketing and CRM for consumer marketplaces or networks.
• Proven track record building high-volume lifecycle programs with measurable outcomes.
• Collaborated with PMs, Brand, Data and Engineering; strong PM/PRD writing.
• Analytical mindset; translate data into actionable results; lifecycle data infra.
• Mobile-first experience with push, in-app, SMS, WhatsApp.
• Hands-on campaigns and workflows; capable of building canvases and segments.
• Able to execute campaigns while shaping strategy.
• Scrappy, self-directed; progress with ambiguity.
• Experience with Braze, CDP integrations, AI personalization and localization tooling.

Responsibilities

• Own hosting and travel activation communications across email, SMS, push, in-app, and emerging channels.
• Establish cross-functional processes for campaign execution, measurement, and reporting; develop lifecycle insights.
• Hone GTM muscles; develop messaging playbooks for product launches and campaigns; align with product/creative/engineering teams.
• Be the voice of the member; translate lifecycle performance into actionable insights and share learnings.
• Build a world-class lifecycle engine; leverage AI, personalization, experimentation, and marketing tech.

Skills

Lifecycle marketing

CRM strategy

Cross-functional collaboration

Braze

CDP integrations

AI personalization

Mobile channels

Campaign management

Project management

Communication

Tools

Braze

Job description

Kindred is hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. You will build a global omni-channel lifecycle engine that activates hosting and traveling members while aligning with product experiences and storytelling of a lifestyle brand.

This player-coach role is hands-on at first and will scale via a team you hire. You’ll partner with Product, Data, Engineering, and Marketing to create personalized journeys, drive engagement, and deliver