Director of Marketing Strategy & Growth Analytics

West Shore Home; Charlotte (NC); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Comprehensive Health Insurance

401(k) Retirement Plan

HSA plan with company match

Paid holidays and PTO

Employee Referral Program

Employee Discount Program

Paid training and growth

Job summary

West Shore Home seeks a Director of Marketing Strategy to own forecasting, budget alignment, and ROI strategy for nationwide marketing across 40+ branches. You will lead a team of Divisional Marketing Managers and report to the VP of Marketing Planning and Analytics, serving as the analytical backbone for local-to-national strategy.

Ideal candidates bring 5+ years in marketing forecasting, strong Excel, and proficiency with Databricks and Power BI, with a track record of cross-functional

Qualifications

• 5+ years of forecasting and modeling for performance-based marketing.
• Bachelor’s Degree is required.
• Experience implementing automation in budgeting; AI/ML in forecasting preferred.
• Advanced Excel used for data structuring and analysis.
• Proficient with Databricks and Power BI for analytics.

Responsibilities

• Serve as the interface between Marketing and FP&A to manage forecasting models.
• Collaborate on budget plans and performance expectations with senior marketing leaders.
• Develop long-term budget plans and forecasts by product vertical and branch.
• Create data-driven forecasts for appointment and sales volumes from marketing.
• Train Divisional Marketing Managers to manage branch budgets efficiently.

Skills

Forecasting

Marketing analytics

Budget forecasting

Cross-functional leadership

Data-driven decision making

Excel advanced

Marketing mix modeling

Media attribution

Education

Bachelor's Degree

Tools

Databricks

Power BI

Excel

Job description

West Shore Home seeks a Director of Marketing Strategy to own forecasting, budget alignment, and ROI strategy for nationwide marketing across 40+ branches. You will lead a team of Divisional Marketing Managers and report to the VP of Marketing Planning and Analytics, serving as the analytical backbone for local-to-national strategy.

Ideal candidates bring 5+ years in marketing forecasting, strong Excel, and proficiency with Databricks and Power BI, with a track record of cross-functional