Director of Marketing Strategy

West Shore Home; Harrisburg (Dauphin County); On-site; USD 140,000 - 185,000; Full time

Benefits offered by this job

Health Insurance

401(k) match

HSA with company match

Paid holidays & PTO

Employee Referral

Employee Discount

Training & Growth

Job summary

West Shore Home in Mechanicsburg, PA, seeks a Director of Marketing Strategy to own forecasting, budget alignment, and ROI strategy for marketing across 40+ branches nationwide. You will lead a team of Divisional Marketing Managers and connect local marketing execution to national strategy.

The ideal candidate has 5+ years in forecasting and performance-based marketing within multi-location or home services environments, with expertise in marketing mix modeling, media attribution, and

Qualifications

• 5+ years of forecasting and modeling for performance-based marketing.
• Bachelor's degree required.
• Experience driving efficiency improvements in budgeting through automation; AI/ML in forecasting preferred.
• Advanced proficiency in Excel and data analysis.
• Experience with Databricks and Power BI for forecasting and reporting.

Responsibilities

• Serve as primary interface between Marketing and FP&A to create and manage marketing forecast models.
• Collaborate on overall marketing strategy and budget plans with senior leaders.
• Develop long-term budget plans and forecasts showing spend and appointments per day by product vertical at each branch.
• Train and develop Divisional Marketing Managers to manage branch budgets effectively.
• Ensure marketing spend stays aligned with budget and targets.

Skills

Forecasting

Budgeting

Marketing analytics

Excel

Databricks

Power BI

AI/ML in forecasting

Cross-functional leadership

Education

Bachelor's degree

Tools

Databricks

Power BI

Excel

Job description

Position: Director of Marketing Strategy

Location: Mechanicsburg, PA (ONSITE)

Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Who We Are

West Shore Home is one of the fastest-growing home improvement companies in the country, delivering high-quality, convenient remodels in Bathrooms, Flooring, Windows, and Doors across 40+ locations and counting. With over 3,000 employees and a rapidly expanding footprint, we're building the marketing infrastructure to match our growth — and this role sits at the center of it.

Purpose Of Position

As Director of Marketing Strategy, you'll own the forecasting, budget alignment, and ROI strategy for marketing spend across all 40+ branches nationwide — directly shaping how we hit company-wide Net Sales targets. You'll lead a team of Divisional Marketing Managers, report to the VP of Marketing Planning and Analytics, and serve as the analytical backbone connecting local marketing execution to national strategy.

This is a strong fit for marketing analytics leaders coming from multi-location, franchise, or home services businesses who are fluent in marketing mix modeling, media attribution, budget forecasting, and cross-functional P&L ownership — and who want to build that function at scale inside a company still in high-growth mode.

Key Role Accountabilities

• Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models.
• Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.
• Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets.
• Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data.
• Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.

Minimum Requirements

• 5+ years of experience with forecasting and modeling for performance based marketing.
• Bachelors Degree, required.
• Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred
• Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel.
• Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis. The Company will not sponsor applicants for work visas.

Culture And Community

We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.

West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/

It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.