National Multifamily Marketing Leader — Data-Driven Growth

Westminster; New York (NY); Hybrid; USD 180,000 - 270,000; Full time

Job summary

Westminster seeks a senior Director of Marketing to lead the marketing function across a national multifamily portfolio, spanning digital and physical/experiential channels. You will partner with the VP of Marketing on strategy, budget, and execution, guiding internal teams and external agencies to drive leasing, occupancy, and brand outcomes.

The role requires a data-driven leader with deep real estate marketing expertise across digital stack and on-site brand experiences.

Qualifications

• 8–10+ years of marketing experience in multifamily or commercial real estate.
• Experience leading internal teams and directing external agencies and vendors.
• Proven ability to manage marketing budgets with ROI accountability.
• Strategic command of paid media, SEO/SEM, content strategy, analytics, and attribution.
• Deep familiarity with ILS websites, MLS, CRM and leasing technology.
• Multi-market or national portfolio experience; able to travel as needed.

Responsibilities

• Lead marketing strategy for the national portfolio to drive leasing velocity and NOI.
• Develop and mentor the marketing team; manage priorities and growth.
• Oversee digital and physical/experiential programs; coordinate agency partners.
• Align marketing plans with operations, asset management, and regional leadership.
• Direct vendor relationships, RFPs, and performance management beyond mere coordination.
• Establish dashboards and KPIs that connect spend to leasing and revenue outcomes.

Skills

Digital marketing

Physical marketing

Leadership

Budget management

ROI focus

Paid media

SEO/SEM

Content strategy

Marketing analytics

CRM/Leasing tech

AI leasing tools

MLS/ILS familiarity

Multi-market experience

Brand management

Education

Bachelor's degree in Marketing, Communications, or related field

Advanced degree in related field

Tools

Adobe Creative Suite (Photoshop)

Canva

Sprout Social

Hootsuite

CRM systems

AI leasing tools

Job description

Westminster seeks a senior Director of Marketing to lead the marketing function across a national multifamily portfolio, spanning digital and physical/experiential channels. You will partner with the VP of Marketing on strategy, budget, and execution, guiding internal teams and external agencies to drive leasing, occupancy, and brand outcomes.

The role requires a data-driven leader with deep real estate marketing expertise across digital stack and on-site brand experiences.