Director of Marketing & Revenue Growth

Simon Property Group; Buford (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

Simon Property Group in Buford, GA is seeking a Director of Marketing & Business Development to generate revenue through asset sales and to lead the strategic marketing direction for Mall of Georgia. You will sell assets, develop retailer programs and oversee annual marketing plans to meet center objectives.

The role requires 4–6 years in sales/marketing, a BA/BS in a related field, strong negotiation and communication skills, and the ability to manage budgets and social media growth.

Qualifications

• BA or BS degree in sales, marketing, or business.
• 4-6 years in sales, sponsorship, strategic marketing, event management, and budgeting.
• Strong interpersonal, communication, selling, and negotiation skills.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to hit financial goals.
• Develop and implement retailer intensification strategies and promote platform program opportunities to retailers.
• Execute national/regional SBV programs at field level and manage monthly forecasting of marketing ROI.
• Create annual marketing budgets based on retailer dues and allocate expenses to support programming and brand messaging.
• Develop and execute an annual marketing plan leveraging all platform programs to support center objectives (EBIDTA, SBV income, leasing, traffic, market share).
• Coordinate shopping center visual merchandising, signage and advertising programs.
• Maintain media relations by fielding calls and preparing responses.
• Drive growth of social media channels (Facebook, Instagram), data collection, SMS and Email subscribers for the unit.
• Participate in Manager on Duty rotation and other mall management responsibilities.

Skills

Sales

Marketing strategy

Negotiation

Communication

Project management

Education

BA/BS in sales, marketing, or business

Tools

Excel

Job description

Simon Property Group in Buford, GA is seeking a Director of Marketing & Business Development to generate revenue through asset sales and to lead the strategic marketing direction for Mall of Georgia. You will sell assets, develop retailer programs and oversee annual marketing plans to meet center objectives.

The role requires 4–6 years in sales/marketing, a BA/BS in a related field, strong negotiation and communication skills, and the ability to manage budgets and social media growth.