Director, Marketing & Business Development-V

Simon Management Assoc; Buford (GA); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Simon Management Assoc seeks a Director of Marketing and Business Development at Mall of Georgia to lead the revenue-driving marketing strategy for the center. The role focuses on selling mall and media assets to retailers, advertisers, and the business community, while shaping the overall strategic marketing direction.

You will oversee annual plans and budgets, coordinate programming, manage media relations, and aggressively grow social channels and data capture.

Qualifications

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years' experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing and advertising; familiarity with the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Strong computer skills and ability to communicate verbally, visually, and in writing.
• Ability to work varied schedules including weekends and evenings.
• Strong team-building and coaching skills; ability to manage multiple projects; some overnight travel.
• Ability to think strategically.

Responsabilités

• Identify, create and sell revenue opportunities through strategic positioning of mall assets.
• Develop and implement retailer intensification strategies and secure offers to enhance programming.
• Execute SBV programs and initiatives at the field level.
• Create annual marketing budgets and forecast to maximize marketing dollars.
• Develop and execute an annual marketing plan supporting corporate objectives and center metrics.
• Coordinate visual merchandising, signage and advertising programs.
• Maintain media relations and respond to media inquiries.
• Drive growth of social media channels and data collection (SMS, Email) for the unit.
• Participate in Manager on Duty rotation and management responsibilities as part of mall team.

Connaissances

Sales

Marketing

Budgeting

Negotiation

Strategic planning

Leadership

Formation

BA/BS in Marketing, Business, or related field

Outils

CRM software

Marketing automation

Description du poste

Job Location:

Mall of Georgia
Mall Of Georgia | Village Shops & Amphitheater

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

BA or BS degree with emphasis in sales, marketing, or business

4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting

Knowledge of retail management, marketing and advertising and working knowledge of the media industry

Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others

Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success

Flexibility to work varied schedules including weekends and evenings

Strong team building and coaching skills

Ability to handle multiple projects simultaneously

Some overnight travel required

Ability to think strategically

LEADERSHIP CABABILITES:

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously