Mall Marketing & Growth Director

Simon Property Group; Fairlawn (OH); On-site; USD 95,000 - 135,000; Full time

Job summary

Simon Property Group is seeking a Director of Marketing and Business Development for Summit Mall to drive revenue by selling mall and media assets and to shape the overall strategic marketing direction of the center.

The role involves developing retailer programs, managing budgets, forecasting ROI, and coordinating advertising and social media initiatives to increase center performance and market share.

Qualifications

• BA or BS degree with emphasis in sales, marketing, or business.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Superior computer skills and ability to communicate visually and in writing.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets and programming.
• Develop and implement retailer intensification strategies.
• Promote platform programs to retailers and secure offers to enhance programming.
• Execute national/regional SBV programs at the field level.
• Create annual marketing budgets aligned with retailer dues and expenses.
• Forecast monthly marketing metrics and maximize ROI.
• Develop and execute an annual marketing plan supporting corporate objectives and center financial goals.
• Coordinate visual merchandising, signage and advertising programs.
• Maintain media relations and respond to media inquiries.
• Grow social media presence and data collection (SMS/Email).
• Participate in management duties as part of mall leadership team.

Skills

Sales skills

Negotiation

Communication

Interpersonal skills

Strategic thinking

Time management

Education

BA/BS in sales, marketing or business

Job description

Simon Property Group is seeking a Director of Marketing and Business Development for Summit Mall to drive revenue by selling mall and media assets and to shape the overall strategic marketing direction of the center.

The role involves developing retailer programs, managing budgets, forecasting ROI, and coordinating advertising and social media initiatives to increase center performance and market share.