Mall Marketing & Partnerships Director

Simon Management Assoc; Buford (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

Simon Management Assoc seeks a Director of Marketing and Business Development at Mall of Georgia to lead the revenue-driving marketing strategy for the center. The role focuses on selling mall and media assets to retailers, advertisers, and the business community, while shaping the overall strategic marketing direction.

You will oversee annual plans and budgets, coordinate programming, manage media relations, and aggressively grow social channels and data capture.

Qualifications

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years' experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing and advertising; familiarity with the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Strong computer skills and ability to communicate verbally, visually, and in writing.
• Ability to work varied schedules including weekends and evenings.
• Strong team-building and coaching skills; ability to manage multiple projects; some overnight travel.
• Ability to think strategically.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets.
• Develop and implement retailer intensification strategies and secure offers to enhance programming.
• Execute SBV programs and initiatives at the field level.
• Create annual marketing budgets and forecast to maximize marketing dollars.
• Develop and execute an annual marketing plan supporting corporate objectives and center metrics.
• Coordinate visual merchandising, signage and advertising programs.
• Maintain media relations and respond to media inquiries.
• Drive growth of social media channels and data collection (SMS, Email) for the unit.
• Participate in Manager on Duty rotation and management responsibilities as part of mall team.

Skills

Sales

Marketing

Budgeting

Negotiation

Strategic planning

Leadership

Education

BA/BS in Marketing, Business, or related field

Tools

CRM software

Marketing automation

Job description

Simon Management Assoc seeks a Director of Marketing and Business Development at Mall of Georgia to lead the revenue-driving marketing strategy for the center. The role focuses on selling mall and media assets to retailers, advertisers, and the business community, while shaping the overall strategic marketing direction.

You will oversee annual plans and budgets, coordinate programming, manage media relations, and aggressively grow social channels and data capture.