Strategic Marketing & Revenue Growth Director

Simon Property Group; Akron (OH); On-site; USD 85,000 - 130,000; Full time

Job summary

Simon Property Group at Summit Mall in Akron, OH seeks a Director of Marketing and Business Development to drive revenue from mall and media assets and to shape the overall strategic marketing direction for the shopping center.

The role requires developing retailer programs, executing SBV initiatives, managing budgets, and leading marketing plans to enhance EBIDTA, leasing, traffic and market share, with 4–6 years in sales/marketing and strong budgeting skills.

Qualifications

• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property.
• Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming.
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

Skills

Sales

Marketing strategy

Sponsorships

Event management

Budgeting

Negotiation

Communication

Education

BA/BS in sales/marketing/business

Job description

Simon Property Group at Summit Mall in Akron, OH seeks a Director of Marketing and Business Development to drive revenue from mall and media assets and to shape the overall strategic marketing direction for the shopping center.

The role requires developing retailer programs, executing SBV initiatives, managing budgets, and leading marketing plans to enhance EBIDTA, leasing, traffic and market share, with 4–6 years in sales/marketing and strong budgeting skills.