Director of Marketing Operations: Automation, Data

First PREMIER Bank PREMIER Bankcard; Sioux Falls (SD); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Wellness program

Employee celebrations

Job summary

First PREMIER Bank and PREMIER Bankcard is seeking a Marketing Operations leader to evolve a tech-enabled function using automation and data to improve speed to market, compliance, customer experience, and efficiency.

You will oversee marketing operations, Martech platforms, communications, and production teams within Marketing, ensuring compliant and effective campaigns and strong vendor management.

Qualifications

• Experience supporting digital and mail marketing campaigns, CMS, CRM, and database marketing tools.
• Ability to create audience strategies, journey configurations, data feeds, and testing with major MA platforms and CRMs.
• Strong knowledge of credit card industry dynamics and financial regulations (UDAAP, CAN-SPAM).
• Strong analytical skills to interpret data and measure campaign performance.
• Excellent relationship management and leadership of direct reports and vendors.
• Excellent communication and presentation skills.
• Bachelor's degree; MBA or related technical field preferred.
• 8+ years of corporate marketing experience; finance/credit card sector preferred.
• Experience with marketing automation tools and data-driven marketing.

Responsibilities

• Oversee marketing operations, martech platforms, and production teams.
• Ensure compliant, effective, and efficient marketing campaigns.
• Lead analytics for KPIs, dashboards, and reporting.
• Manage marketing vendors and external partners.
• Coach and develop 3–5 direct reports.
• Collaborate with Acquisition, Product Strategy, and Digital teams.
• Ensure campaigns are delivered on time and on budget.

Skills

Digital marketing

CRM platforms

Marketing analytics

Leadership

Vendor management

Compliance knowledge

Communication skills

Education

Bachelor's degree in Marketing/CS/Analytics

MBA or advanced degree preferred

Tools

Martech platforms

Salesforce

Pega

Adobe

CMS

Data integration tools

Job description

First PREMIER Bank and PREMIER Bankcard is seeking a Marketing Operations leader to evolve a tech-enabled function using automation and data to improve speed to market, compliance, customer experience, and efficiency.

You will oversee marketing operations, Martech platforms, communications, and production teams within Marketing, ensuring compliant and effective campaigns and strong vendor management.