Director of Marketing Operations & Analytics

Exelon; Baltimore (MD); On-site; USD 166,000 - 229,000; Full time

Benefits offered by this job

Competitive compensation

401(k) match

Medical, dental and vision insurance

Generous paid time off

Annual bonus

Job summary

Exelon is seeking a Director of Marketing Operations to drive operational excellence across Marketing & Advertising, budgeting, analytics, and martech. The role coordinates across OpCos to unify campaigns and ensure consistent customer experiences.

You will lead a COE for insights, govern agency relationships, manage budgets up to $5M–$20M equivalents, and guide regional activation while maintaining governance and cross-functional collaboration.

Qualifications

• Bachelor's degree in business administration, marketing, or related field.
• 12+ years in management overseeing brand and marketing functions.
• 5+ years of supervisory experience; travel flexibility.

Responsibilities

• Lead marketing analytics and performance measurement across OpCos.
• Coordinate cross-OpCo campaigns and standardize assets.
• Oversee budgeting, spend visibility, and martech integration.
• Govern agency partnerships and ensure governance across regions.

Skills

Marketing leadership

Analytics

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in business/marketing

Advanced degree preferred

Tools

Power BI

Budgeting tools

Job description

Exelon is seeking a Director of Marketing Operations to drive operational excellence across Marketing & Advertising, budgeting, analytics, and martech. The role coordinates across OpCos to unify campaigns and ensure consistent customer experiences.

You will lead a COE for insights, govern agency relationships, manage budgets up to $5M–$20M equivalents, and guide regional activation while maintaining governance and cross-functional collaboration.