Director of Marketing Operations & Analytics

Exelon Corporation; Baltimore (MD); On-site; USD 166,000 - 229,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) match and company contribution

Long Term Incentive Plan (LTIP)

Annual bonus (30%)

Paid time off and holidays

Employee Assistance Program (EAP)

Wellbeing programs and tuition/adopts

Job summary

Exelon Corporation is seeking a Director of Marketing Operations to drive operational excellence across marketing and advertising. The role leads process optimization, mar-tech, budgeting, analytics, and customer insights, ensuring a unified marketing vision across Exelon and its OpCos.

The role requires extensive leadership, strategic planning, and stakeholder management, with a strong emphasis on coordinating campaigns, optimizing resources, and maintaining brand governance.

Qualifications

• Bachelor's degree required in business, marketing or related field.
• Minimum 12 years in a management position overseeing brand marketing, direct marketing, product development/marketing or strategic planning.
• Minimum 5 years of supervisory experience.
• In lieu of degree, 15-20 years of relevant experience.
• Experience managing marketing initiatives with a budget scope of $5M-$20M.
• Willingness to travel and operate across multiple locations.

Responsibilities

• Establish a Marketing Research & Analytics COE for customer insights and campaign performance.
• Coordinate marketing initiatives across OpCos to create an integrated campaign roadmap.
• Align cross-OpCo content and calendars to optimize resources and regional campaigns.
• Establish governance over agency partnerships and standardized tools.

Skills

Leadership

Strategic planning

Stakeholder management

Storm response

Education

Bachelor's degree in business administration, marketing, or related field

Advanced degree in engineering, business, law or marketing (preferred)

Job description

Exelon Corporation is seeking a Director of Marketing Operations to drive operational excellence across marketing and advertising. The role leads process optimization, mar-tech, budgeting, analytics, and customer insights, ensuring a unified marketing vision across Exelon and its OpCos.

The role requires extensive leadership, strategic planning, and stakeholder management, with a strong emphasis on coordinating campaigns, optimizing resources, and maintaining brand governance.