Director of Marketing Operations & Analytics Excellence

Delmarva Power & Light Co.; Maryland; On-site; USD 166,000 - 229,000; Full time

Benefits offered by this job

401(k) match and annual companycontrib

Medical, dental and vision insurance

Life and disability insurance

Generous paid time off

Employee Assistance Program

Wellbeing programs and tuition/adption

Referral bonus program

Job summary

Exelon is seeking a Director of Marketing Operations to drive operational excellence across marketing and advertising processes. The role leads analytics, budget oversight, and mar-tech optimization, partnering with OpCos to align campaigns and customer messaging.

The position requires a deep background in brand and direct marketing, strategic planning, and stakeholder management, with responsibility for a wide range of budgets and agency partnerships across the Exelon enterprise.

Qualifications

• Bachelor's degree in business administration, marketing, or related field.
• A minimum of 12 years in a management position overseeing brand, direct, product, and strategic marketing.
• 5 years of supervisory experience.
• In lieu of degree, 15-20 years of relevant experience.
• Experience managing marketing entry strategies from market research to product launch with large customer base.
• Experience budgeting initiatives with a $5M–$20M scope.
• Willingness to travel and accommodate schedules.
• Ability to manage internal and external stakeholder relationships.
• Ability to participate in Storm Response Emergency Duty.

Responsibilities

• Lead Marketing Analytics Data-Driven Insights and Performance Measurement, establishing a COE.
• Coordinate marketing initiatives across OpCos for integrated campaigns and standardized assets.
• Align content creation across OpCos and optimize cross-OpCo collaboration.
• Govern Exelon brand & reputation with governance and onboarding of agencies and partners.

Skills

Brand marketing

Direct marketing

Product development

Product marketing

Strategic planning

Stakeholder management

Budget management

Leadership

Travel flexibility

Education

Bachelor's degree in business administration, marketing, or related field

Advanced degree in engineering, business, law or marketing

Job description

Exelon is seeking a Director of Marketing Operations to drive operational excellence across marketing and advertising processes. The role leads analytics, budget oversight, and mar-tech optimization, partnering with OpCos to align campaigns and customer messaging.

The position requires a deep background in brand and direct marketing, strategic planning, and stakeholder management, with responsibility for a wide range of budgets and agency partnerships across the Exelon enterprise.