Director, Marketing Operations & Analytics

Exelon; Baltimore, Washington (MD, District of Columbia); On-site; USD 166,000 - 229,000; Full time

Benefits offered by this job

Annual salary and bonus

401(k) match

Medical, dental and vision insurance

Life and disability insurance

Generous paid time off

Wellbeing programs

Tuition reimbursement

Referral bonus program

And more

Job summary

Exelon is seeking a Director of Marketing Operations to drive operational excellence across marketing and advertising processes, analytics, and mar-tech optimization. You will lead change management and ensure consistent customer experiences across all regions while aligning budgets and performance metrics.

The role requires extensive leadership, cross‑functional collaboration, and a strategic mindset to optimize resources and governance across OpCos and agency partnerships.

Qualifications

• 12+ years in a management role overseeing a combination of brand marketing; direct marketing; product development; product marketing; program marketing; and strategic planning.
• 5 years of supervisory experience.
• Experience managing marketing initiatives with a budget scope of $5M to $20M.

Responsibilities

• Oversee budgeting, campaign priorities, and analytics to align with Exelon's goals.
• Coordinate marketing initiatives across OpCos to reduce duplication and enable localized customization while maintaining a unified strategy.

Skills

Brand marketing

Direct marketing

Product marketing

Strategic planning

Stakeholder management

Budgeting

Education

Bachelor's degree in business/marketing or related field

Advanced degree in marketing or related field

Job description

Exelon is seeking a Director of Marketing Operations to drive operational excellence across marketing and advertising processes, analytics, and mar-tech optimization. You will lead change management and ensure consistent customer experiences across all regions while aligning budgets and performance metrics.

The role requires extensive leadership, cross‑functional collaboration, and a strategic mindset to optimize resources and governance across OpCos and agency partnerships.