Director of Marketing Operations & Analytics

Transmission & Distribution World; Baltimore (MD); On-site; USD 166,000 - 229,000; Full time

Benefits offered by this job

Annual bonus

401(k) match

Medical, dental and vision insurance

Life and disability insurance

Generous paid time off

Long Term Incentive Plan

Employee Assistance Program

Wellbeing programs and education perks

Referral bonus program

Job summary

Exelon seeks a Director of Marketing Operations to drive operational excellence in marketing/advertising processes, analytics, and mar-tech. You will guide budgeting, performance measurement, and cross-OpCo campaigns, while ensuring consistent customer experiences across all regions.

The role emphasizes governance of agency partnerships, shared resources, and a proactive approach to storm readiness and digital adoption. Strong leadership and strategic collaboration are essential.

Qualifications

• Bachelor's degree in business, marketing or related field is required.
• At least 12 years in a management position overseeing marketing-related functions.
• Minimum 5 years of supervisory experience.
• In lieu of degree, 15–20 years of relevant experience may be considered.

Responsibilities

• Lead Marketing Analytics, establishing a Center of Excellence for insights.
• Coordinate cross-OpCo marketing initiatives and standardized assets.
• Drive content creation alignment and efficient workflows across regions.
• Govern brand reputation and oversee agency partnerships and budgets.

Skills

Management experience

Marketing strategy

Stakeholder management

Budget management

Education

Bachelor's degree in business administration, marketing, or related field

Advanced degree in engineering, business, law or marketing

Tools

Power BI

Job description

Exelon seeks a Director of Marketing Operations to drive operational excellence in marketing/advertising processes, analytics, and mar-tech. You will guide budgeting, performance measurement, and cross-OpCo campaigns, while ensuring consistent customer experiences across all regions.

The role emphasizes governance of agency partnerships, shared resources, and a proactive approach to storm readiness and digital adoption. Strong leadership and strategic collaboration are essential.