Director, Marketing Operations — Insight-Driven Campaigns

Exelon; Washington (District of Columbia); On-site; USD 166,000 - 229,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Long Term Incentive Plan

Tuition reimbursement

Job summary

Exelon is seeking a Director of Marketing Operations to drive operational excellence across six OpCos. Lead analytics, budgeting, and integrated campaign strategies while aligning with Exelon's brand standards.

You will establish a Marketing COE, oversee budgets, and guide content and channel coordination across OpCos, ensuring a unified customer experience and efficient resource use.

Qualifications

• Bachelor's degree in business, marketing, or related field with 12+ years in marketing leadership.
• Minimum 5 years of supervisory experience and ability to manage multiple OpCo initiatives.
• Experience managing marketing budgets and large campaigns ($5M–$20M) and storm response participation.

Responsibilities

• Establish COE for marketing research and analytics for deeper customer insights.
• Coordinate cross-OpCo marketing initiatives and standardized formats for campaigns.
• Foster content alignment and cross-OpCo collaboration for regional campaigns.
• Governance of agency partnerships and budget oversight.

Skills

Leadership

Stakeholder management

Marketing analytics

Budget management

Education

Bachelor's degree in business administration, marketing, or related field

Advanced degree (preferred)

Job description

Exelon is seeking a Director of Marketing Operations to drive operational excellence across six OpCos. Lead analytics, budgeting, and integrated campaign strategies while aligning with Exelon's brand standards.

You will establish a Marketing COE, oversee budgets, and guide content and channel coordination across OpCos, ensuring a unified customer experience and efficient resource use.