Director of Marketing - Higher Ed Subscriptions & Growth

Inside Higher Ed, Inc.; Washington (District of Columbia); On-site; USD 100,000 - 120,000; Full time

Job summary

Inside Higher Ed, based in Washington, DC, seeks a Director of Marketing to own strategy and execution across subscriptions, advertising, careers, data analytics and events. The role collaborates with design, paid media, SEO, sales, editorial and product teams to balance Inside Higher Ed and Times Higher Education in the Americas.

The ideal candidate has 8+ years in marketing, strong CRM experience, and a proven track record in driving multi-brand campaigns, budget management and data-driven

Qualifications

• 8+ years in marketing, including subscription, media or B2B SaaS.
• Experience setting marketing strategy and owning results.
• Hands-on with an email platform and CRM.
• Comfortable with campaign data and attribution.
• Experience directing work across specialist teams and managing budgets.
• Clear writer who can work with editorial teams.
• Higher education familiarity is a plus.
• Experience marketing multiple brands under one organization.
• Proficiency in Spanish and/or Portuguese considered a plus.

Responsibilities

• Own marketing strategy and execution across subscriptions, institutional advertising, careers, data & analytics and events.
• Set the marketing plan with the Americas Commercial Lead, run campaigns, and report results.
• Collaborate with design, paid media and SEO, and with sales, editorial and product teams.
• Market Inside Higher Ed and Times Higher Education in the Americas, balancing brands.
• Track performance across channels and report monthly to leadership.

Skills

Marketing strategy

Email marketing

CRM (Salesforce)

Campaign analytics

Budget management

Strong writing

Bilingual: Spanish/Portuguese

Brand management

Tools

Salesforce

Email platform

Job description

Inside Higher Ed, based in Washington, DC, seeks a Director of Marketing to own strategy and execution across subscriptions, advertising, careers, data analytics and events. The role collaborates with design, paid media, SEO, sales, editorial and product teams to balance Inside Higher Ed and Times Higher Education in the Americas.

The ideal candidate has 8+ years in marketing, strong CRM experience, and a proven track record in driving multi-brand campaigns, budget management and data-driven