Head of Education Marketing & Growth

Nutritioncare; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Paid vacation

Medical benefits

Tuition reimbursement

Training

Hybrid schedule

Job summary

U.S. News & World Report is seeking a Marketing Director to build a demand-gen function within Education. You will lead a cross-functional team, collaborate with Sales and Product, and craft campaigns across email, webinars, social, and events to drive pipeline.

The role requires 10+ years in marketing with leadership in B2B, strong relationships with university executives, and a collaborative, data-driven mindset. Hybrid work in NY/DC with competitive benefits.

Qualifications

• 10+ years in marketing roles with at least 5 years in progressive leadership in a B2B company.
• Bachelor's degree required in a related field.

Responsibilities

• Establish a marketing structure within U.S. News Education to lead demand generation.
• Lead routing framework and MQL definition; automate in Zoho.
• Develop ROI framework and marketing attribution to track impact by channel.
• Lead cross-org marketing team and establish best practices across Education and subsidiaries.
• Collaborate with Sales leadership to drive campaigns and allocate resources.

Skills

Leadership

Communication

Presentation

Analytics

Education

Bachelor's degree

Tools

Zoho

Job description

U.S. News & World Report is seeking a Marketing Director to build a demand-gen function within Education. You will lead a cross-functional team, collaborate with Sales and Product, and craft campaigns across email, webinars, social, and events to drive pipeline.

The role requires 10+ years in marketing with leadership in B2B, strong relationships with university executives, and a collaborative, data-driven mindset. Hybrid work in NY/DC with competitive benefits.