Head of Education Marketing & Growth (B2B)

U.S. News & World Report; Washington (District of Columbia); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Paid vacation

Medical benefits

Tuition reimbursement

Training

Job summary

U.S. News & World Report seeks a senior marketing leader to establish and drive a demand generation structure within its Education division.

You will craft and measure campaigns, lead cross-functional collaborations with Sales, PR, Social, and Product teams, and build a robust ROI framework that ties marketing efforts to pipeline and bookings. The role requires strategic thinking, strong leadership, and the ability to scale programs in a hybrid New York or Washington, DC setting.

Qualifications

• Bachelor's degree required in a related field.
• 10+ years in marketing or related roles.
• 5+ years in progressive leadership in a B2B company.
• Excellent communication and presentation skills.
• Strong analytical mindset and stakeholder management.
• Experience with Zoho or similar marketing platforms is a plus.

Responsibilities

• Establish a marketing structure within U.S. News Education to lead demand generation.
• Develop, execute, and measure campaigns including email nurture programs.
• Lead cross-org marketing initiatives with Sales and Product teams.
• Create and implement ROI framework and attribution across channels.
• Manage a team of 3 FTE marketers and ~5 contractors.

Skills

Leadership

B2B marketing

Strategic planning

Cross-functional collaboration

Analytics

Education

Bachelor's degree

MBA (nice to have)

Tools

Zoho

Job description

U.S. News & World Report seeks a senior marketing leader to establish and drive a demand generation structure within its Education division.

You will craft and measure campaigns, lead cross-functional collaborations with Sales, PR, Social, and Product teams, and build a robust ROI framework that ties marketing efforts to pipeline and bookings. The role requires strategic thinking, strong leadership, and the ability to scale programs in a hybrid New York or Washington, DC setting.