Director of Marketing

Inside Higher Ed; Washington (District of Columbia); On-site; USD 100,000 - 120,000; Full time

Job summary

Inside Higher Ed, based in Washington, DC, seeks a Director of Marketing to own strategy and execution across subscriptions, advertising, careers, data analytics and events. The role collaborates with design, paid media, SEO, sales, editorial and product teams to balance Inside Higher Ed and Times Higher Education in the Americas.

The ideal candidate has 8+ years in marketing, strong CRM experience, and a proven track record in driving multi-brand campaigns, budget management and data-driven

Qualifications

• 8+ years in marketing, including subscription, media or B2B SaaS.
• Experience setting marketing strategy and owning results.
• Hands-on with an email platform and CRM.
• Comfortable with campaign data and attribution.
• Experience directing work across specialist teams and managing budgets.
• Clear writer who can work with editorial teams.
• Higher education familiarity is a plus.
• Experience marketing multiple brands under one organization.
• Proficiency in Spanish and/or Portuguese considered a plus.

Responsibilities

• Own marketing strategy and execution across subscriptions, institutional advertising, careers, data & analytics and events.
• Set the marketing plan with the Americas Commercial Lead, run campaigns, and report results.
• Collaborate with design, paid media and SEO, and with sales, editorial and product teams.
• Market Inside Higher Ed and Times Higher Education in the Americas, balancing brands.
• Track performance across channels and report monthly to leadership.

Skills

Marketing strategy

Email marketing

CRM (Salesforce)

Campaign analytics

Budget management

Strong writing

Bilingual: Spanish/Portuguese

Brand management

Tools

Salesforce

Email platform

Job description

Director of Marketing

LOCATION: Washington, D.C.

SALARY: $100,000 - $120,000

Inside Higher Ed provides the latest news, analysis and solutions for the entire higher education community. Inside Higher Ed is owned by Times Higher Education (THE), the world’s most authoritative source of data, analysis and information on higher education, with five decades’ experience dedicated to the field.

Our mission is to provide forward-looking insights and services to the entire higher education community, empowering individuals and organizations to excel and transform learners’ lives.

About the role

The Director of Marketing owns IHE's marketing strategy and execution across subscriptions, institutional advertising sales, careers, consultancy, data & analytics and events. You'll set the marketing plan with the Americas Commercial Lead, run campaigns, and report on results. This is a senior individual contributor role with no direct reports. You'll work with in-house specialists in design, paid media and SEO, and closely with the sales, editorial and product teams. You will market both Inside Higher Ed and Times Higher Education in the Americas, balancing the two brands and using each where it is strongest.

Key Responsibilities

Institutional marketing. Run institutional marketing end to end, from strategy and positioning through to campaigns and sales enablement. Contribute to building pipeline for account managers and the new business team. Coordinate with regional and central teams to develop commercial collateral, lead generation campaigns, product guidance, and market insights.

• Subscriptions. Own marketing and communications for several subscription products including content, data, careers/jobs, and branding. Drive B2C & B2B acquisition, conversion, and renewal.
• Events. Help to run campaigns for IHE and THE events against ticket and registration targets. Plan, manage, and deliver our commercial team’s presence at internal and external events, including: printed collateral, booths, on-site logistics, lead generation.
• Email and owned channels. Own the Americas Institutional marketing calendar utilizing email outreach, social, and display advertising channels. Coordinate with Times Higher Education's central marketing team on shared sends.
• Editorial products. Market newsletters and premium editorial series with the editorial team.
• Measurement. Track performance across channels. Report monthly to the Americas Commercial Lead on results and prioritization.

Skills & Experience

• 8+ years in marketing, with time in subscription, media or B2B businesses, SaaS
• Experience setting marketing strategy and owning the results
• Hands-on with an email platform and Salesforce or another CRM
• Comfortable with campaign data and attribution
• Experience directing work across specialist teams and managing marketing budgets
• Clear writer who can work with editorial teams
• Familiarity with higher education considered a plus
• Experience marketing multiple brands or product lines under one organization
• Proficiency in Spanish and/or Portuguese considered a plus