Director - Marketing

Virtusa; Fremont (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Virtusa is seeking a Marketing AI Transformation Leader to diagnose client marketing challenges and design AI-powered transformations that deliver measurable business outcomes. The role combines consulting, technology, and strategic advisory to drive adoption and business value.

Responsibilities include leading marketing transformation programs, designing end-to-end solutions with CDP/MAP/CRM integrations, and developing reusable architectures.

Qualifications

• 10+ years in B2B marketing operations, technology, or transformation.
• Deep understanding of how marketing functions interconnect and impact revenue.
• Knowledge of marketing tech stacks (CDP, MAP, CRM, analytics).
• Real-world transformation experience with measurable outcomes.

Responsibilities

• Transform Marketing: assess marketing function maturity and design AI-enabled solutions with ROI.
• Client Partnership & Business Development: conduct discovery, build business cases, close deals with stakeholders.
• Solution Design: design marketing tech + AI stack integrations and create reference architectures.
• Thought Leadership: develop frameworks, enable internal teams, share learnings externally.

Skills

Marketing operations

AI transformation

Executive communication

Marketing tech stacks

Tools

CDP

MAP

CRM

Analytics

Job description

Marketing AI Transformation Leader

We are looking for a leader with deep marketing domain expertise who can walk into a customer's office, diagnose their marketing challenges, and collaborate with the organization to design AI-powered transformations that deliver measurable business outcomes. This person will lead marketing transformation programs, design business solutions, and drive adoption - equal parts consultant, technologist, and trusted advisor.

Core Responsibilities

Transform Marketing (40%)

• Assess marketing functions maturity across multiple functions (demand gen, content, campaigns, field, partner, product, vertical, ops, budget, advocacy, data management)
• Design AI-enabled solutions (predictive, generative, agentic) that create step-change improvements
• Build transformation roadmaps with clear ROI, timelines, and change management
• Drive adoption from deployment through behaviour change

Client Partnership & Business Development (30%)

• Conduct discovery and build compelling transformation business cases
• Navigate stakeholder consensus (Business, Tech, Vendor Management)
• Be a trusted advisor to the customer, expand relations and close deals

Solution Design (20%)

• Design marketing tech + AI stack integrations (CDP, MAP, CRM, analytics, AI/ML platforms)
• Create reusable reference architectures and implementation patterns
• Make build vs. buy decisions; validate technical feasibility
• Stay current on marketing AI landscape

Thought Leadership (10%)

• Develop frameworks, methodologies, and best practices
• Enable internal teams; share learnings externally
• Build industry presence through speaking, writing, community

Must-Haves

Marketing Expertise

• 10+ years in B2B marketing operations, technology, or transformation
• Deep understanding how marketing functions interconnect and impact revenue
• Knowledge of marketing tech stacks (CDP, MAP, CRM, analytics)
• Real-world transformation scars (knows what works, what fails, why)

AI Transformation Experience

• Led 2+ AI implementations in marketing at scale (enterprise production deployment)
• Delivered measurable business outcomes (not just deployed tech)
• Current on AI landscape: LLMs, RAG, multi-agent systems, marketing AI platforms

Advisory and Consultative Selling

• 5-10+ years in consultative/client-facing role
• Can discover painpoints, build business cases, close deals, manage stakeholders
• Executive communication skills (C-suite comfortable)
• Trusted advisor mindset: balances client needs vs. realistic outcomes

Technical Foundation

• Solution architecture thinking (end-to-end systems, integrations, data flows)
• Pragmatic build vs. buy decisions
• Fast learner who stays current on evolving tech

Strongly Preferred

• Partner ecosystem experience (ISV, channel, marketplace programs)
• Hyperscaler background (AWS, Azure, GCP professional services)
• Agentic AI / multi-agent implementation experience
• Enterprise B2B SaaS experience
• CDP implementation leadership