Director of Marketing & Communications — US Growth & Brand

Mary Kay Global; Dallas (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Mary Kay Global in Addison, TX seeks a Director of Marketing & Communications to lead the US marketing and communications ecosystem, translating global strategy into market-relevant plans that build brand relevance and consumer demand.

The role owns the US strategy across brand, product marketing, social media, PR, digital, CRM and executive communications, partnering with Sales, eCommerce, IT, and Global teams to drive growth and engagement with independent beauty consultants.

Qualifications

• 10+ years of progressive leadership experience in integrated marketing, brand strategy, communications, or related fields.
• 7+ years supervisory experience
• Bachelor/MBA in a related field
• Executive-level leadership owning US marketing and communications strategy
• Experience leading external agencies across social, media, PR, creative, and digital

Responsibilities

• Own the U.S. marketing and communications strategy and integrated planning.
• Translate global brand/product strategies into market-relevant plans to drive demand and engagement.
• Lead market activation for launches, promotions, and brand-building initiatives across paid, owned, and earned channels.
• Partner with Sales, Customer Experience, eCommerce, Digital, IT, and Global teams to align priorities and execution.
• Coach a high-performing Marketing and Communications organization and manage external agencies.

Skills

Integrated marketing

Brand strategy

Public relations

Digital marketing

Executive leadership

Strategic planning

CRM

Analytics

Budget stewardship

Agency management

Education

Bachelor's degree in Marketing/Communications

MBA preferred

Job description

Mary Kay Global in Addison, TX seeks a Director of Marketing & Communications to lead the US marketing and communications ecosystem, translating global strategy into market-relevant plans that build brand relevance and consumer demand.

The role owns the US strategy across brand, product marketing, social media, PR, digital, CRM and executive communications, partnering with Sales, eCommerce, IT, and Global teams to drive growth and engagement with independent beauty consultants.