US Marketing & Communications Director

Mary Kay Inc.; Addison (TX); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Generous Paid Time Off

401K & Profit Sharing

Free On-site Fitness Center & Health

Tuition Reimbursement

Employee Product Discounts

Job summary

Mary Kay Inc. in Addison, TX, seeks a Director of Marketing & Communications to lead the U.S. marketing and communications ecosystem. Translate global strategy into market-specific plans driving brand relevance, demand, and Independent Beauty Consultant engagement.

The role oversees strategy, investment priorities, and executive communications, partnering across Marketing, Sales, Digital, IT, and Global teams to deliver measurable growth.

Qualifications

• Experience leading US marketing and communications strategy and delivery of measurable business growth.
• Experience translating global strategy into market-relevant brand and demand-generation plans.
• Strong leadership and collaboration across cross-functional and external agency partnerships.

Responsibilities

• Own the U.S. marketing and communications strategy, integrated planning process, and investment priorities across brand, product marketing, social, PR, digital, CRM, sales force communications, and executive communications.
• Lead brand and integrated marketing agenda to ensure relevance, differentiation, and consistency across consumer and Independent Beauty Consultant touchpoints.
• Direct market activation for product launches, promotions, category priorities, and brand-building initiatives across paid, owned, and earned channels.
• Create integrated demand-generation strategies linking consumer interest to engagement, conversion, loyalty, and business opportunity.
• Partner with Sales, Customer Experience, eCommerce, and Global teams to align commercial priorities and go-to-market execution.

Skills

Leadership

Integrated Marketing

Strategic Planning

Brand Management

Cross-functional Leadership

Digital Marketing

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, Public Relations, or related field

MBA preferred

Tools

CRM software

Job description

Mary Kay Inc. in Addison, TX, seeks a Director of Marketing & Communications to lead the U.S. marketing and communications ecosystem. Translate global strategy into market-specific plans driving brand relevance, demand, and Independent Beauty Consultant engagement.

The role oversees strategy, investment priorities, and executive communications, partnering across Marketing, Sales, Digital, IT, and Global teams to deliver measurable growth.