Director of Marketing & Brand Growth

cpm; Chicago (IL); On-site; USD 140,000 - 210,000; Full time

Job summary

Chicago Public Media in Chicago seeks a Director of Marketing to lead strategy, planning, and execution of multi-channel campaigns across CPM brands, including WBEZ and digital properties.

The role partners with editorial, membership, and revenue teams to translate priorities into high-impact campaigns, grow audience, and strengthen brand storytelling while guiding a performance-driven marketing organization.

Qualifications

• 5-8+ years of experience in marketing, preferably in media, publishing, or mission-driven organizations.
• Strong creative strategy, brand storytelling, creative concepting, and copywriting skills, with a portfolio that shows it.
• Digitally savvy and fluent in social, content, and platform trends, including short-form video, creators, and emerging formats.
• Analytical mindset, with the ability to define KPIs, read performance data, and turn insights into sharper creative and channel decisions.
• Scrappy and resourceful, comfortable producing work with lean tools and knowing when to bring in agency, freelance, or production partners.
• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.

Responsibilities

• Campaign Development & Execution: Lead end-to-end development of integrated campaigns across CPM's portfolio, including brand, programming, product, and audience growth initiatives.
• Creative Strategy & Brand Evolution: Lead creative strategy and messaging across social media and content marketing, and help evolve how each of CPM's brands looks, sounds, and shows up in the world.
• Owned & Organic Channel Strategy: Own and evolve CPM's owned and organic channel strategy across email, organic social, and digital platforms.
• Performance & Paid Media Strategy: Bring a strong understanding of performance marketing to plan, optimize, and measure paid campaigns across search, social, and digital channels.
• Team Management & Development: Manage and mentor marketing team members, translating strategy into clear execution plans and ensuring high-quality output.

Skills

Marketing experience

Creative strategy

Brand storytelling

Copywriting

Digital marketing

Analytical mindset

Project management

Job description

Chicago Public Media in Chicago seeks a Director of Marketing to lead strategy, planning, and execution of multi-channel campaigns across CPM brands, including WBEZ and digital properties.

The role partners with editorial, membership, and revenue teams to translate priorities into high-impact campaigns, grow audience, and strengthen brand storytelling while guiding a performance-driven marketing organization.