Director of Marketing & Communications

Choose901; Memphis (TN); On-site; USD 90,000 - 100,000; Full time

Job summary

Choose901 is seeking a Director of Marketing & Communications to lead strategic branding, messaging, and multi-channel campaigns across the United States.

This senior role requires 7+ years in marketing/communications, a strong record of successful campaigns, and expertise in digital tools, analytics, and CMS. The Director will guide cross-functional teams, optimize ROI, and elevate stakeholder engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• At least 7 years of progressive experience in marketing and communications with leadership.
• Proven track record in developing and executing campaigns and strategies.
• Strong knowledge of digital marketing tools, analytics platforms, and CMS.

Responsibilities

• Develop and implement comprehensive marketing and communication strategies.
• Lead, mentor, and manage the marketing and communications team.
• Oversee content creation and distribution across channels (digital, PR, internal).
• Collaborate with senior leadership to align messaging with business objectives.
• Monitor market trends and campaign performance for data-driven decisions.
• Manage relationships with external vendors, agencies, and media partners.
• Ensure consistent brand messaging and legal/ethical compliance.

Skills

Leadership

Strategic thinking

Team management

Analytics

Content creation

Digital marketing

Education

Bachelor’s degree in Marketing/Communications/Business

Master’s degree in Marketing/Communications

Tools

Marketing automation software

CRM platforms

CMS

Analytics platforms

Job description

Salary Range: $90,000.00 – $100,000.00 Annually

About the Role:

The Director of Marketing & Communications will lead the strategic development and execution of comprehensive marketing and communication initiatives that elevate the organization’s brand presence and drive business growth across the United States. This role is responsible for crafting compelling messaging and campaigns that resonate with diverse audiences, ensuring alignment with the company’s mission and values.

The Director will oversee cross-functional teams to deliver integrated marketing solutions, including digital marketing, public relations, content creation, and internal communications. By analyzing market trends and performance metrics, the Director will continuously optimize strategies to maximize impact and return on investment. Ultimately, this position serves as a key leader in shaping the organization’s public image and fostering strong stakeholder engagement at all levels.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• At least 7 years of progressive experience in marketing and communications, including leadership roles.
• Proven track record of developing and executing successful marketing campaigns and communication strategies.
• Strong knowledge of digital marketing tools, analytics platforms, and content management systems.
• Excellent written and verbal communication skills with the ability to engage diverse audiences.

Preferred Qualifications:

• Master’s degree in Marketing, Communications, or a related discipline.
• Experience working within a national or multi-regional organization.
• Familiarity with public relations and media relations best practices.
• Proficiency in marketing automation software and CRM platforms.
• Demonstrated ability to manage budgets and measure marketing ROI effectively.

Responsibilities:

• Develop and implement comprehensive marketing and communication strategies that support organizational goals and enhance brand awareness.
• Lead, mentor, and manage the marketing and communications team to ensure high-quality execution of campaigns and projects.
• Oversee the creation and distribution of content across multiple channels, including digital platforms, social media, press releases, and internal communications.
• Collaborate with senior leadership and cross-departmental teams to align messaging and marketing efforts with business objectives.
• Monitor and analyze market trends, campaign performance, and audience engagement to inform data-driven decision-making and continuous improvement.
• Manage relationships with external vendors, agencies, and media partners to maximize outreach and effectiveness.
• Ensure consistent brand messaging and compliance with legal and ethical standards in all communications.

Skills:

The Director of Marketing & Communications utilizes strategic thinking and creativity daily to design impactful campaigns that align with organizational goals. Strong leadership and interpersonal skills are essential for managing and inspiring a diverse team, fostering collaboration, and driving results. Analytical skills are applied to interpret market data and campaign metrics, enabling informed adjustments to strategies for optimal performance. Proficiency in digital marketing tools and communication platforms ensures efficient execution and broad reach of messaging. Additionally, excellent communication skills are critical for crafting clear, persuasive content and maintaining strong relationships with internal stakeholders and external partners.

40 Hours/Week, Mon – Fri, 8:00am – 4:30pm, with occasional evening and weekend work for media, and community events