Director of Marketing

The HT Group; New York (NY); Hybrid; USD 175,000 - 195,000; Full time

Job summary

The HT Group is seeking a hands-on Director of Marketing in New York to lead and scale the marketing function across a portfolio of services and technology solutions. Reporting to executive leadership, this role will build a team, shape strategy and brand positioning, and drive demand generation, new client acquisition, and cross-selling.

This opportunity offers broad ownership and direct partnership with executives for a commercially minded marketer who enjoys building teams, introducing new

Qualifications

• Proven B2B marketing leadership experience within technology or complex services.
• Experience building or scaling a marketing team and hands-on execution.
• Track record in demand generation, client acquisition, and revenue growth.
• Ability to position multiple offerings within a cohesive brand strategy.
• Strong understanding of product marketing, GTM strategy, and digital demand generation; SaaS experience preferred.
• Strong communication and collaboration with executive leadership and cross-functional teams.

Responsibilities

• Develop an integrated marketing strategy connecting multiple offerings with audience-specific messaging.
• Lead demand generation, product marketing, brand development, content, digital marketing, and events.
• Strengthen go-to-market strategies to drive awareness, engagement, and pipeline growth.
• Partner with leadership and sales to support client acquisition, lead conversion, and cross-selling.
• Build and lead the marketing team and establish processes, resources, and technology for growth.
• Apply data, automation, and AI tools to improve marketing efficiency and campaign performance.
• Establish KPIs and reporting to measure ROI and guide investments.

Skills

B2B marketing leadership

Demand generation

Go-to-market strategy

Team leadership

Brand development

Product marketing

Analytics & ROI reporting

Job description

Director of Marketing

Location: New York, NY | Onsite/Hybrid

Compensation: $175,000-$195,000 base + Bonus

Employment Type: Full-Time

The HT Group is partnering with an established, growth-oriented business seeking a hands‑on Director of Marketing to lead and scale its marketing function across a portfolio of services and technology solutions. Reporting to executive leadership, this individual will build a team, shape marketing strategy and brand positioning, and drive demand generation, new client acquisition, and cross‑selling.

This opportunity offers broad ownership and direct partnership with executive leadership for a commercially minded marketer who enjoys building teams, introducing new ideas, and turning strategy into measurable growth.

Key Responsibilities

• Develop an integrated marketing strategy that connects multiple offerings while tailoring messaging to distinct audiences.
• Lead demand generation, product marketing, brand development, content, digital marketing, and events.
• Strengthen go‑to‑market strategies for new and existing offerings to drive awareness, engagement, and pipeline growth.
• Partner with leadership and sales teams to support client acquisition, lead conversion, and cross‑selling.
• Build and lead the marketing team, establishing the processes, resources, and technology needed to support growth.
• Apply data, automation, and AI tools to improve marketing efficiency and campaign performance.
• Establish KPIs and reporting to measure results, demonstrate ROI, and guide investment.

Qualifications

• Proven B2B marketing leadership experience, ideally within technology, professional services, or another complex solutions environment.
• Experience building or scaling a marketing team and balancing strategic leadership with hands‑on execution.
• Demonstrated success driving demand generation, client acquisition, and revenue growth.
• Ability to position multiple products or services within a cohesive brand and marketing strategy.
• Strong understanding of product marketing, go‑to‑market strategy, and digital demand generation; SaaS experience preferred.
• Strong analytical judgment, communication skills, and the ability to collaborate with executive leadership and cross‑functional teams.