Director of Integrated Paid Media & Growth

Method Recruiting, a 3x Inc. 5000 company; Texas; On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Life insurance

EAP

Paid time off

Gym membership

Merchandise discounts

Job summary

Our client is seeking a Director of Integrated Paid Media to lead execution across the full paid media channel mix. This role drives acquisition, conversion and retention through high-impact media programs across digital, radio, out-of-home, print and emerging channels.

Partner with the VP of Marketing Analytics to shape strategy, allocate budgets, and measure performance while expanding the national footprint. Occasional travel is required.

Qualifications

• 7+ years of integrated paid media experience.
• Proven growth through performance marketing and strategy.
• Expert in Google Ads, Meta Ads and Analytics platforms.
• Strong analytics using BI tools like Tableau or DOMO.
• Demonstrated leadership of high-performing teams.
• Experience in wellness or membership-based business is a plus.
• Able to collaborate across time zones in a multi-state environment.
• Occasional travel may be required.

Responsibilities

• Lead planning, execution and optimization of integrated paid media campaigns across channels.
• Support strategy, budget allocation and performance measurement with leadership.
• Develop media briefs and go-to-market plans translating goals into action.
• Manage all paid media agency relationships and performance expectations.
• Establish weekly performance reviews, recaps, testing plans and accountability.
• Own day-to-day media performance, pacing and escalation with agencies.
• Drive market-level media execution for new openings and key periods.
• Interpret performance data and translate insights into recommendations.
• Support test-and-learn initiatives with agencies and internal teams.
• Collaborate with other Marketing leaders to align on customer acquisition and lifecycle.

Skills

Integrated paid media

Performance marketing

Leadership

Multi-channel strategy

Analytics

Tools

Google Ads

Meta Ads

Google Analytics

Tableau

DOMO

Job description

Our client is seeking a Director of Integrated Paid Media to lead execution across the full paid media channel mix. This role drives acquisition, conversion and retention through high-impact media programs across digital, radio, out-of-home, print and emerging channels.

Partner with the VP of Marketing Analytics to shape strategy, allocate budgets, and measure performance while expanding the national footprint. Occasional travel is required.