Director, Multi-Channel Paid Media Growth

EōS Fitness; Dallas (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Free gym membership

Daily Pay

401(k) matching

Job summary

EōS Fitness is seeking a Director of Integrated Paid Media to lead execution across the full paid media channel mix, driving acquisition, conversion and retention through high-impact, scalable media programs across digital, radio, out-of-home, print and emerging channels.

In partnership with the VP of Marketing Analytics and Strategy, this position will support data-driven strategy, channel planning, budget allocation and performance measurement while playing a key role in the company’s

Qualifications

• 7+ years of experience in integrated paid media.
• Proven track record of growth through performance marketing and integrated strategy.
• Advanced knowledge of paid media platforms and measurement tools (Google Ads, Meta Ads, Google Analytics).
• Strong analytical mindset with experience using BI tools like Tableau or DOMO.
• Demonstrated leadership and ability to manage high-performing teams.
• Experience in a membership-based or wellness-related business is a plus.
• Able to collaborate across time zones in a multi-state environment, and occasional travel may be needed.

Responsibilities

• Lead planning, execution and optimization of integrated paid media campaigns across all channels.
• Shaping paid media strategy, channel and budget allocation, and performance measurement.
• Develop media briefs and go-to-market plans tied to business goals and audience insights.
• Manage all paid media agency partner relationships and ensure accountability to KPIs.
• Establish weekly performance reviews, campaign recaps, testing plans and issue resolution with partners.

Skills

Integrated paid media

Leadership

Analytics mindset

BI tools

Tools

Google Ads

Meta Ads

Google Analytics

Tableau

DOMO

Job description

EōS Fitness is seeking a Director of Integrated Paid Media to lead execution across the full paid media channel mix, driving acquisition, conversion and retention through high-impact, scalable media programs across digital, radio, out-of-home, print and emerging channels.

In partnership with the VP of Marketing Analytics and Strategy, this position will support data-driven strategy, channel planning, budget allocation and performance measurement while playing a key role in the company’s