Director of Lifecycle Marketing: Architect Scalable Growth

RELX INC; Dayton (OH); On-site; USD 120,000 - 190,000; Full time

Job summary

RELX INC. is seeking a lifecycle marketing leader to connect strategy to execution in a complex, cross-functional environment.

You will lead lifecycle programs across web experiences, own KPIs, and collaborate with Audience, Product, Customer Success, and Digital Ops to drive pipeline progression and renewal outcomes. The role emphasizes mentorship, leadership development, and building scalable, always-on programs across buyer and user journeys, with flexible working patterns and a strong focus

Qualifications

• Experience leading lifecycle or demand marketing teams in complex, matrixed environments.
• Ability to translate strategy into scalable programs with consistent execution across regions.
• Strong commercial sense, martech fluency, and measurement know-how.
• Excellent people management and coaching capabilities.

Responsibilities

• Lead lifecycle strategy, roadmap, and prioritization across programs and web experience.
• Own KPIs, testing agenda, and insight loop for continuous optimization.
• Ensure alignment across Audience, Product, Customer Success, and Digital Ops.
• Drive pipeline progression, adoption, expansion, and renewal outcomes.
• Develop team capability through mentorship and leadership development.
• Inform marketing tech roadmap by partnering with Digital Ops and tech teams.
• Report into VP of Demand & Lifecycle Marketing.
• Deliver scalable, always-on programs across buyer and user journeys.

Skills

Lifecycle marketing leadership

Strategy to execution

Cross-functional leadership

Stakeholder management

Job description

RELX INC. is seeking a lifecycle marketing leader to connect strategy to execution in a complex, cross-functional environment.

You will lead lifecycle programs across web experiences, own KPIs, and collaborate with Audience, Product, Customer Success, and Digital Ops to drive pipeline progression and renewal outcomes. The role emphasizes mentorship, leadership development, and building scalable, always-on programs across buyer and user journeys, with flexible working patterns and a strong focus