Director, Lifecycle Marketing & CRM Excellence

Rate; Northern (KY); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Rate is seeking a Director - Content & Lifecycle Marketing to lead the team responsible for bringing our marketing communications to life across CRM, email, and automated customer journeys. You’ll lead a talented team responsible for email design and production, internal communications, CRM campaign execution, marketing automation, campaign optimization, and the processes that keep it all moving.

You’ll be equal parts people leader, problem solver, and champion of great work.

Qualifications

• 5+ years of experience leading and developing high-performing teams in lifecycle marketing, CRM, or related discipline.
• Proven track record delivering measurable marketing results and improving performance.
• Deep knowledge of CRM and marketing automation platforms; Total Expert experience highly preferred.
• Hands-on experience with marketing automation, campaign development, audience segmentation, and customer journeys.

Responsibilities

• Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing.
• Own CRM marketing execution, ensuring campaigns are built, loaded, tested, launched, and maintained across platforms.
• Oversee email design and production, ensuring communications are engaging, on-brand, accurate, and optimized for performance.
• Measure campaign performance, translate insights into action through testing and optimization.

Skills

Leadership experience

CRM

Email marketing

Marketing analytics

Campaign optimization

Education

Bachelor's degree in Marketing or related field

Tools

Total Expert

Microsoft Office

Job description

Rate is seeking a Director - Content & Lifecycle Marketing to lead the team responsible for bringing our marketing communications to life across CRM, email, and automated customer journeys. You’ll lead a talented team responsible for email design and production, internal communications, CRM campaign execution, marketing automation, campaign optimization, and the processes that keep it all moving.

You’ll be equal parts people leader, problem solver, and champion of great work.