Director of Insights & Intelligence — AI-Driven Strategy

Burson; Dallas (TX); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Professional development

Job summary

Burson in Dallas is seeking a Director to lead our Insights & Intelligence team, working with high-profile brands across sectors. You will blend social listening expertise, analytics rigor, and AI fluency to develop insight-driven strategies that inform campaigns and client decisions.

You will mentor junior team members, partner with account teams, and help expand engagements through data-led intelligence. The role requires strong storytelling and presentation skills, with a client-facing

Qualifications

• : 6-7+ years of experience in analytics, insights, or intelligence roles within PR/Communications/Advertising.
• Strong background in social media analytics and social listening.
• Exceptional understanding of social listening, with Sprinklr, Brandwatch, Meltwater experience.
• Proven ability to translate data into strategic insights.
• Experience with generative AI models and integrating AI into workflows.
• Client-facing communication skills for senior stakeholders.
• Ability to manage multiple projects in a fast-paced environment.
• Experience leading and mentoring junior team members.
• Excellent storytelling and presentation skills.
• Detail-oriented with big-picture insight.

Responsibilities

• Develop strategic insights informing communications, marketing, and reputation-driven campaigns.
• Translate data into clear narratives and recommendations for senior client stakeholders.
• Deep dive into data to inform decisions; work with large datasets to deliver data-led findings for each brand.
• Monitor and evaluate campaign analytics based on client KPIs and baselines.
• Identify trends, cultural signals, and audience behaviors.
• Oversee social listening programs using tools like Sprinklr, Brandwatch, and Meltwater, ensuring data integrity.
• Identify opportunities to expand client engagements through analytics and intelligence-led solutions.
• Mentor and develop junior team members in methodologies and insight development.
• Serve as thought partner to account teams and clients for best practices across engagements.
• Apply AI capabilities to enhance insight generation and forecasting.
• Provide easy-to-understand social analytics with strategic implications for brand objectives.

Skills

Social listening

Analytics

AI fluency

Client leadership

Storytelling

Presentation skills

Mentoring

Tools

Sprinklr

Brandwatch

Meltwater

Job description

Burson in Dallas is seeking a Director to lead our Insights & Intelligence team, working with high-profile brands across sectors. You will blend social listening expertise, analytics rigor, and AI fluency to develop insight-driven strategies that inform campaigns and client decisions.

You will mentor junior team members, partner with account teams, and help expand engagements through data-led intelligence. The role requires strong storytelling and presentation skills, with a client-facing