Director, Insights & Intelligence - Hybrid Leader

Burson; New York (NY); Híbrido; USD 60.000 - 140.000; Jornada completa

Descripción de la vacante

Burson, part of WPP, seeks a Director for the Insights & Intelligence team to support global brands across technology, retail, and financial services. You’ll turn data into strategic insights that drive storytelling, campaign performance, and business outcomes.

This client-facing role requires 6-7+ years of analytics experience, expertise in social listening (Sprinklr/Brandwatch), and strong presentation skills.

Formación

• 6-7+ years of analytics/insights experience in PR/communications/advertising.
• Strong background in social listening and analytics.
• Experience with generative AI models and integrating AI into workflows.
• Client-facing communication skills, with a track record translating complex concepts for senior stakeholders.
• Proven ability to manage multiple projects and deliver high-quality client work.

Responsabilidades

• Develop strategic insights that inform communications, marketing, and reputation-driven campaigns.
• Translate data into clear narratives and recommendations for senior client stakeholders.
• Oversee social listening programs using Sprinklr, Brandwatch, and Meltwater, ensuring data integrity.
• Identify trends and cultural signals to inform brand strategies.
• Mentor and develop junior team members and guide client delivery.
• Apply AI capabilities to enhance insight generation and forecasting.

Conocimientos

Social listening

Analytics

Generative AI

Client leadership

Mentoring

Storytelling

Presentation skills

Herramientas

Sprinklr

Brandwatch

Meltwater

Descripción del empleo

Burson, part of WPP, seeks a Director for the Insights & Intelligence team to support global brands across technology, retail, and financial services. You’ll turn data into strategic insights that drive storytelling, campaign performance, and business outcomes.

This client-facing role requires 6-7+ years of analytics experience, expertise in social listening (Sprinklr/Brandwatch), and strong presentation skills.