Director of Insights & Social Intelligence

Burson Group; San Francisco (CA); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Mentorship programs

Professional development

Inclusive culture

Job summary

Burson, a global agency within WPP, seeks a Director to lead the Insights & Intelligence team, supporting high-profile brands across technology, retail, and finance. You will drive social listening, analytics, and storytelling to inform campaigns and protect brand reputation.

The role is client-facing, mentoring junior colleagues, and collaborating with account teams. Burson offers a hybrid work model and opportunities to shape innovative intelligence practices.

Qualifications

• 6–7+ years in analytics, insights, or intelligence in PR/Advertising.
• Strong social listening and analytics background.
• Experience with Sprinklr and other listening platforms.
• Ability to translate data into strategic insights.
• Experience with generative AI in workflows.
• Excellent client-facing communication and storytelling.

Responsibilities

• Develop strategic insights for communications and reputation campaigns.
• Translate data into narratives and recommendations for senior stakeholders.
• Deep-dive into data and organize it for actionable findings.
• Monitor and evaluate social analytics based on KPIs.
• Identify trends and audience behaviors.
• Oversee social listening programs using Brandwatch, Sprinklr and similar tools.
• Mentor junior team members and guide delivery.
• Partner with account teams to shape recommendations.
• Apply AI capabilities to enhance insight generation and forecasting.
• Provide clear social analytics with implications for brand objectives.

Skills

Social listening

Analytics interpretation

Storytelling/presentation

AI fluency

Client leadership

Mentoring

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Sprinklr

Brandwatch

Meltwater

AI-enabled analytics tools

Job description

Burson, a global agency within WPP, seeks a Director to lead the Insights & Intelligence team, supporting high-profile brands across technology, retail, and finance. You will drive social listening, analytics, and storytelling to inform campaigns and protect brand reputation.

The role is client-facing, mentoring junior colleagues, and collaborating with account teams. Burson offers a hybrid work model and opportunities to shape innovative intelligence practices.