Director of Influencer & Creator Strategy

5W Public Relations LLC.; Texas; Hybrid; USD 120.000 - 170.000; Vollzeit

Zusammenfassung

5W Public Relations LLC. is seeking a Director of Influencer & Creator Strategy to lead and elevate influencer work across client programs. The role involves independently guiding workstreams, aligning with senior leadership on broader strategy, and mentoring junior team members.

You will oversee planning, outreach, content development, and measurement across programs. The position requires a seasoned influencer marketer who can partner with PR, digital, and account teams to deliver strategic,

Qualifikationen

• 6-8+ years in influencer marketing or related fields.
• Agency experience and multi-client management.
• Lead influencer workstreams independently.
• Understand lifecycle: strategy to measurement.
• Translate insights into actionable recommendations.
• Experience presenting to clients and senior leadership.
• Mentor junior team members.
• Balance strategic thinking with hands-on execution.

Aufgaben

• Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives.
• Translate briefs, audience insights, trends, and platform behaviors into creator strategies and program approaches.
• Partner with senior leadership on development of integrated programs.
• Apply agency frameworks, playbooks, and best practices across client work.
• Identify emerging creator trends and partnership models to strengthen programs.
• Ensure influencer is integrated into broader communications across teams.
• Lead client conversations, presentations, and recommendations for influencer strategy.

Kenntnisse

Influencer marketing

Creator strategy

Cross-functional collaboration

Strategic thinking

Project management

Mentoring

Client relationships

Negotiation

Jobbeschreibung

5W Public Relations LLC. is seeking a Director of Influencer & Creator Strategy to lead and elevate influencer work across client programs. The role involves independently guiding workstreams, aligning with senior leadership on broader strategy, and mentoring junior team members.

You will oversee planning, outreach, content development, and measurement across programs. The position requires a seasoned influencer marketer who can partner with PR, digital, and account teams to deliver strategic,