Director Performance Analytics

Fanatics Inc.; Los Angeles, Northern (CA, KY); Hybrid; USD 174,000 - 215,000; Full time

Job summary

Fanatics Collect is seeking a Director of Performance to lead marketing analytics, measurement strategies, and data-driven growth across our performance stack. You will partner with Marketing, Product, Engineering, and Media to drive efficient user acquisition, engagement, and retention through advanced modeling and experimentation.

This role requires 8+ years in marketing analytics, strong SQL/Python, and experience with Looker/Tableau/Power BI, plus a track record turning insights into

Qualifications

• 8+ years in marketing or performance analytics.
• Deep expertise in attribution, UA optimization, and paid media.
• Proficient in SQL and Python/R with large datasets.
• Experience with Looker/Tableau/Power BI.
• History of designing experiments and turning results into actions.
• Familiarity with ETL and collaborating with data engineering.
• Excellent communication with non-technical stakeholders.
• Bonus: MMM, LTV modeling, Airflow/dbt.

Responsibilities

• Architect performance measurement systems.
• Lead dashboards to monitor CPI, ROAS, LTV, retention, and KPIs.
• Analyze marketing performance across paid media, CRM, social, and growth channels.
• Drive test-and-learn initiatives, including A/B tests and MMM.
• Define attribution models for privacy-focused environments.
• Integrate data from ad platforms, MMPs, telemetry, and product systems.
• Collaborate with engineering and data teams for scalable data infra.
• Communicate analyses to executives through storytelling.
• Mentor analysts and BI contributors.
• Stay current on measurement trends and privacy regulations.

Skills

Marketing analytics

Attribution & UA optimization

SQL & scripting

Data visualization tools

Experiment design

ETL collaboration

Communication & storytelling

MMM / LTV modeling (bonus)

Tools

Looker

Tableau

Power BI

Job description

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

As Director of Performance, you will lead the strategy, implementation, and continuous evolution of marketing analytics and performance measurement across our growth stack. This role partners closely with Marketing, Product, Engineering, and Media teams to drive efficient user acquisition, engagement, and retention through advanced data modeling, experimentation, and insight generation. You'll own key measurement frameworks and help scale our data-driven marketing operation through best-in-class tooling, systems, and storytelling.

Responsibilities:

• Architect performance measurement systems using internal models, tools, and third-party solutions.
• Lead development of dashboards and reporting infrastructure to monitor CPI, ROAS, LTV, retention, and other key KPIs.
• Analyze marketing performance across paid media, CRM, social, community, and growth channels; deliver actionable insights.
• Drive test-and-learn initiatives, including A/B tests, incrementality studies, and media mix modeling.
• Define and evolve attribution models suited to modern privacy environments (e.g., multi-touch, probabilistic, MMM).
• Integrate data from ad platforms, MMPs, behavioral telemetry, and product systems into unified growth models.
• Collaborate with engineering and data teams to ensure scalable, clean, and reliable data infrastructure.
• Communicate complex analyses clearly to executive stakeholders through strategic storytelling.
• Manage and mentor analysts or BI contributors to grow analytics capabilities across the team.
• Stay current on measurement trends, privacy regulations, and emerging modeling techniques.

Qualifications:

• 8+ years in marketing analytics, growth analytics, or performance marketing; mobile and digital marketing experience required.
• Deep expertise in paid acquisition ecosystems, including attribution, UA optimization, and media platforms (Meta, Google, TikTok, DSPs).
• Advanced proficiency in SQL and a scripting language (Python, R); strong skills in handling large datasets.
• Experience with data visualization tools (e.g., Looker, Tableau, Power BI).
• Proven track record designing experiments and translating results into strategic actions.
• Familiarity with ETL tools and collaboration with data engineering teams.
• Excellent communication and storytelling skills with non-technical stakeholders.
• Bonus: Experience with MMM, LTV modeling, mobile gaming, global growth strategies, and data orchestration tools like Airflow or dbt.

In Los Angeles, the salary range for this position is $174,000- $215,000, which represents base pay only and does not include short-term or long-term incentive compensation. In NYC, the salary range for this position is $188,000- $230,000. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collect is the leading global platform for collectors, providing a trusted place to seamlessly connect, buy, sell, trade and store collectibles. Today, Fanatics Collect is home to a marketplace that connects buyers and sellers through fixed-price listing and auctions, a vault where collectors can safely store their collections, and a live commerce platform, Fanatics Live, where collectors can join their community for live-stream shopping of collectibles.

Job Info

• Locations 11601 Wilshire Blvd, Los Angeles, CA, 90025, US (On-site)