Growth Marketing Analyst: Data-Driven Growth & Retention

Fanatics Inc.; New York, Northern (NY, KY); Hybrid; USD 88,000 - 112,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Job summary

Fanatics Inc. is seeking a Growth Marketing Analyst to accelerate user growth, engagement, and lifetime value across Fanatics Live, Collect, and Topps.

You’ll bridge acquisition and lifecycle marketing, analyzing data across paid and owned channels to drive ROI and revenue growth. You will partner with Growth, Lifecycle Marketing, and Product teams to build a unified customer journey, develop dashboards, and optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, or related field.
• 2-3 years of experience in growth marketing, user acquisition analytics, or lifecycle marketing.
• Proficiency in SQL and experience handling marketing/user data.

Responsibilities

• Analyze UA channel performance across paid social, search, influencer, affiliate, and app stores.
• Partner with Growth Marketing to evaluate multi-channel campaign impact and cohort behaviors.
• Develop dashboards tracking CAC, ROAS, LTV:CAC, and purchase conversion rates.
• Support marketing attribution modeling, cohort analyses, and funnel diagnostics.
• Monitor lifecycle KPIs across email, push, SMS, and in-app messaging.
• Identify retention drivers and high-performing segments for loyalty/reactivation.
• Design and evaluate A/B/multivariate tests to optimize creative and targeting.
• Create testing/reporting frameworks across Growth and Lifecycle teams.
• Summarize performance insights to stakeholders and translate analytics into actions.
• Collaborate with Marketing, Product, Analytics, and Data Engineering to enhance data infrastructure.

Skills

SQL

Marketing analytics

Google Ads

Meta Ads

AppsFlyer

Analytics platforms

CAC/ROAS/CLV understanding

Communication

E-commerce experience

Education

Bachelor's degree

Tools

Snowflake

Looker

Tableau

Amplitude

Segment

Google Ads

Meta Ads

AppsFlyer

Adjust

Job description

Fanatics Inc. is seeking a Growth Marketing Analyst to accelerate user growth, engagement, and lifetime value across Fanatics Live, Collect, and Topps.

You’ll bridge acquisition and lifecycle marketing, analyzing data across paid and owned channels to drive ROI and revenue growth. You will partner with Growth, Lifecycle Marketing, and Product teams to build a unified customer journey, develop dashboards, and optimize campaigns.