Senior Analytics Lead, Performance Marketing & Insights

Fetch; United States; On-site; USD 149,000 - 175,000; Full time

Benefits offered by this job

Equity

401k Match

Flexible PTO

Education reimbursement

Remote-friendly work

Job summary

Fetch is seeking a Lead Analyst, Performance Marketing Analytics to partner with our paid marketing and growth teams. You will analyze CAC, ROAS, and LTV, diagnose performance shifts, and translate insights into actionable recommendations that improve acquisition efficiency and long-term value.

This senior, hands-on role requires strong SQL/Python skills, data visualization expertise, and the ability to influence cross-functional stakeholders across the US. Remote work is supported.

Qualifications

• 7+ years of experience in analytics, marketing analytics, growth analytics, data science, or a related quantitative field.
• Significant hands-on experience supporting performance marketing or paid media.
• Advanced proficiency in SQL and experience using Python or R for analysis.
• Strong understanding of performance marketing metrics including CAC, ROAS, LTV, conversion, and retention.
• Experience with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
• Experience with experimentation, incrementality measurement, and A/B testing.
• Experience analyzing large-scale user-, campaign-, and conversion-level datasets.
• Exposure to customer segmentation, predictive modeling, propensity modeling, lifetime value analysis, or causal inference techniques.
• Strong data visualization and storytelling skills, with experience using tools such as Hex, Tableau, Looker, or Grafana.
• Proven ability to take ambiguous business questions, define an analytical approach, and translate findings into actionable recommendations.
• Demonstrated ability to influence cross-functional stakeholders and communicate complex analytical concepts to non-technical audiences.
• Strong analytical storytelling and presentation skills.

Responsibilities

• Serve as a senior analytical partner to Performance Marketing, Growth, Finance, and adjacent business teams.
• Analyze performance across key metrics including CAC, ROAS, LTV, conversion, retention, and downstream revenue.
• Diagnose changes in acquisition performance, identifying drivers across channel mix, media efficiency, audience composition, user quality, seasonality, and broader market dynamics.
• Support decisions around channel strategy, audience targeting, bidding, and budget allocation through rigorous analysis.
• Proactively identify opportunities to improve marketing efficiency and quantify expected business impact.
• Develop deep-dive analyses that move beyond reporting to explain why performance is changing and what actions should be taken.

Skills

SQL

Python or R

MMM/MTA

A/B testing

Data visualization

Storytelling

Stakeholder influence

Cross-functional collaboration

Analytical thinking

Tools

Hex

Tableau

Looker

Grafana

dbt

Git/GitHub

Job description

Fetch is seeking a Lead Analyst, Performance Marketing Analytics to partner with our paid marketing and growth teams. You will analyze CAC, ROAS, and LTV, diagnose performance shifts, and translate insights into actionable recommendations that improve acquisition efficiency and long-term value.

This senior, hands-on role requires strong SQL/Python skills, data visualization expertise, and the ability to influence cross-functional stakeholders across the US. Remote work is supported.