Director of Enrollment Marketing

Premiere Dance Project; Waukee (IA); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Employee discount

Health insurance

Paid time off

Retirement plan

In-person work

Job summary

Premiere Dance Project is seeking a Marketing Director to lead enrollment-driven marketing across multi-location studios in Iowa. You will own paid ads, content, email campaigns, landing pages, and brand execution to drive student acquisition and growth.

The role requires hands-on expertise with Meta Ads, tracking, creative testing, and a data-driven approach, while collaborating with Enrollment, Programs, and Operations to deliver a cohesive customer journey.

Qualifications

• 3+ years of professional marketing experience driving measurable growth.
• Hands-on experience managing Meta Ads campaigns and optimization.
• Ability to plan, execute, and analyze multichannel campaigns across channels.
• Strong understanding of paid media metrics and attribution.
• Proven copywriting and content creation abilities.

Responsibilities

• Marketing Strategy, Execution + Paid Ads: drive enrollment and brand awareness.
• Website, Content + Brand Management: manage media content and digital assets.
• Design: create on-brand marketing materials and visuals.
• Premiere Photography + Apparel: manage studio photography and apparel production.

Skills

Meta Ads management

Campaign strategy

Content creation

Branding

Analytics

Copywriting

Email marketing

Canva proficiency

Photography/video capture

Project management

Tools

Meta Ads Manager

UTM tracking

Canva

Google Analytics

Meta Pixel

Email marketing platforms

Job description

Premiere Dance Project is seeking a Marketing Director to lead enrollment-driven marketing across multi-location studios in Iowa. You will own paid ads, content, email campaigns, landing pages, and brand execution to drive student acquisition and growth.

The role requires hands-on expertise with Meta Ads, tracking, creative testing, and a data-driven approach, while collaborating with Enrollment, Programs, and Operations to deliver a cohesive customer journey.