Growth Director, Acquisition & Retention Marketing

Miami City Ballet; Miami Beach (FL); On-site; USD 95,000 - 115,000; Full time

Job summary

Miami City Ballet, based in Miami Beach, FL, seeks a Director of Acquisition & Retention Marketing to lead multi-channel marketing, email/CRM, website initiatives and audience development. You will align campaigns with strategic objectives, manage partnerships, and drive subscription and ticket sales while maximizing earned revenues.

The role collaborates across departments to ensure a cohesive customer journey, oversees campaigns across digital, print and social channels, and champions

Qualifications

• 5–8+ years in marketing management.
• Proven revenue and attendance growth record.
• Budget management of 6-figure+ seasonal budgets.
• Data-driven campaign optimization using Tessitura, GA4, and analytics.
• Strong cross-department collaboration and leadership.

Responsibilities

• Lead strategic marketing initiatives for subscriptions and tickets.
• Oversee digital advertising and paid social campaigns.
• Manage brand positioning across campaigns.
• Develop and oversee email, CRM and customer communications.
• Coordinate with partners and venues for integrated campaigns.
• Deliver performance reports and insights.

Skills

Marketing leadership

Budget management

Data analytics

Campaign optimization

Team leadership

Tools

Tessitura

GA4

Meta Ads

Google Analytics

Job description

Miami City Ballet, based in Miami Beach, FL, seeks a Director of Acquisition & Retention Marketing to lead multi-channel marketing, email/CRM, website initiatives and audience development. You will align campaigns with strategic objectives, manage partnerships, and drive subscription and ticket sales while maximizing earned revenues.

The role collaborates across departments to ensure a cohesive customer journey, oversees campaigns across digital, print and social channels, and champions